Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. What’s the biggest challenge in transitioning from agency to in-house? Congratulations on your new role at 505 Games! Your previous job was at Rogers & Cowan.

Film 160

Film Video Community Social Media 160

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 59

Product Launch Agency Consumer Film 59

Prohibition

FEBRUARY 2, 2024

The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers.

Marketing 62

Marketing Film Creativity B2C 62

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 52

Product Launch Agency Consumer Film 52

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. Closures and CDC restrictions greatly impacted the film industry.

Travel 52

Travel Film Guidelines Consumer 52

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Prohibition

DECEMBER 16, 2019

In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. The production stage is where all your careful planning in pre-production comes together to create and actually make the film. Video Production Checklist.

Video 48

Video Film Creativity Small Business 48

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. We know of an agency that accidentally issued a press release with the word “public” misspelled throughout the release. “Sometimes your total obliviousness just blows my mind.”

Hotels 120

Hotels Film Television B2B 120

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

JULY 13, 2016

From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. For example, let’s say we filmed a great video for a client. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. inform audiences, promo film, personal connection, next company event. video pr services, video pr agency.

Video 62

Video Strategy SEO Engineering 62

Buzzstream

JANUARY 30, 2020

It’s where I see most of the media I consume (dangerous, I know), and it’s where I saw the news of the Sonic the Hedgehog trailer release. However, this time my thinking was different as we’d recently started work with a video production agency. Understand links. Additionally, and critically, this was industry relevant news.

SEO 71

SEO Film Reddit Video 71

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. It’s up to you (or maybe your campaign budget!) Stay on brand.

Video 62

Video Product Launch Film Social Media 62

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. million views.

Wireless 62

Wireless Retail B2C Instagram 62

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Buzzstream

FEBRUARY 25, 2020

Freedom of Information Requests are a time consuming but worthwhile way of getting primary data on a topic. Along with the obvious ones, there are other public bodies in the UK, such as The Environment Agency, The Industrial Injuries Advisory Council, The Zoos Forum, and for very niche requests for data, The Human Tissue Authority.

Data 116

Data Google Trends Survey 116

Contently - Strategy

SEPTEMBER 12, 2019

Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Where TOFU videos can assume the form of narrative-driven films or comedic sketches, MOFU videos need to shift focus onto more educational/informative content. Q&A videos.

Video 111

Video How To Education YouTube 111

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. What is its purpose and how does it help consumers? Brand building is big picture type stuff.

Video 120

Video YouTube Content Marketing Film 120

Prohibition

JULY 28, 2021

Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content. Be dynamic in your approach to filming the content. Nowadays, this couldn’t be further from the case as we’ve seen more and corporate brands getting in on the action when it comes to video.

Video 62

Video Corporate Product Launch Film 62

Prohibition

APRIL 7, 2020

When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live. It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience.

Company 87

Company Airlines Print Government 87

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. A story you might intend for a specific business audience can quickly reach a wide consumer audience. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’ Be sure you (or the videographer / agency you’re working with) have the correct credentials to capture this type of video.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. Does your PR agency make your job easier or harder?

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 20, 2016

That in and of itself is unique, with the ability to automate much of the B2B process, which is error prone, time consuming, resource intensive and paper-based. If you use agencies, make them an extension of your team, not just some transaction provider. Be truthful. Hire great people and treat them well. And lose the jargon.

Financial 120

Financial Corporate B2B Film 120

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consumer, business or trade media relationships. million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82

Sword and the Script

JANUARY 25, 2020

It was part of a series of short Hollywood-style films. The UK marketing trade publication, The Drum summed it up as follows: “HP today introduced a new series in its efforts to elevate awareness of the security risks facing businesses and consumers. Looking for an agency that can think big and execute? Give our services a try.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info!

Report 135

Report Mobile Pinterest Conference 135

MaccaPR

FEBRUARY 11, 2016

Emceed by agency president Paul Maccabee and co-sponsored with the Minnesota chapter of the International Association of Business Communicators, our conversation focused on the power of brands to change the world. Check out the case studies below: "Betty Loves All Families" - Betty Crocker. Love Has No Labels" - Ad Council.

Brand 48

Brand Branding Marketing Film 48

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60