Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

OCTOBER 10, 2022

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad.

Consumer 164

Consumer Brand Branding Marketing 164

Konnect Agency

NOVEMBER 16, 2022

adults under 30 now regularly get news from TikTok. Use videos to announce a new product, category entrance, exciting collaboration, or company milestone. Other Considerations a PR Agency Keeps in Mind. A PR Agency’s POV on the Elusive ‘Viral Video’. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. No, CES (formerly known as the Consumer Electronics Show), is not an auto show.

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

5W PR

NOVEMBER 7, 2023

One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides. Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

Not only do they help generate targeted media coverage, but they’re often influential for media who cover their sector for key business or general news outlets. Donna Kimura, Deputy Editor at Affordable Housing Finance falls into that category. Mass e-mails beg to be deleted. Understand that good photos are important.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Today’s tech categories are hotly competitive. News creates a market presence. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. If it seems like I’m stacking the deck here, well, maybe. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Myth: An innovative product will generate its own PR. Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. Myth: Great PR can overcome a mediocre product or service.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. Having a team ready to scan the news and look for reactive opportunities is vital.

Company 213

Company Case Study Airlines Study 213

Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: A PR agency approaches a wine blogger with information on a new iOS game.

Agency 100

Agency Pitching Enterprise Policies 100

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. If you don’t disclose the numbers, you risk having the news passed over by busy reporters. While most VCs wouldn’t miss a chance for news coverage, PE tends to be secretive and reclusive.

Corporate 94

Corporate B2B Company Marketing 94

Stephen Waddington

OCTOBER 18, 2018

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. The news calendar includes significant external dates that might have an impact on an external announcement.

Tools 203

Tools Web Banking Wikipedia 203

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Traditional marketing automation makes marketers more efficient, productive and successful. new hires, promotions, financial news, awards, research reports, general news).

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category?

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. Only by analyzing the data do we learn where prospects engage on social media, where website visitors learn about a business, what type of content works best, and what, if anything, they’re saying online about a given brand or category.

B2B 276

B2B Social Media Brand Branding 276

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Publish these articles through online magazines, news websites, and the brand website. Strategies That Work.

Company 78

Company Strategy Software Writing 78

Sword and the Script

JANUARY 21, 2020

You are not building a new channel or a distinct channel, you just adding pages to a website. Your visitors get lost in navigation and every page is perceived to have the same value, utility, and relevancy as your product descriptions. Looking for an agency that can think big and execute on content marketing? Talk to Us !

Content Marketing 122

Content Marketing Marketing How To Leadership 122

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Today’s tech categories are hotly competitive. News creates a market presence. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category.

Company 120

Company Banking Education B2C 120

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. But breaking news, by definition, isn’t planned. What can you do when sudden news threatens to preempt your story? Top Ways To Plan Against Breaking News. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Have a strong story to tell – both a founder story and a product or service “origin” story. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. PR tips for winning awards.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. There are three main categories of bad PR-speak: hyperbole, buzzwords, and hopeless clichés.

Real Estate 225

Real Estate Software Leadership Advertising 225

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. TechCrunch, for example, regularly covers funding announcements for startups, while a consumer tech pub like CNET isn’t as interested in startup funding as it is in product reviews or deals for customers. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. ” Hiring is through the roof with dozens of new positions filled. News like that doesn’t stay quiet for long. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”. Here’s a roundup of other news and links from the world of PR technology. PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That’s when he started building a product in-house. Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. Give our services a try.

Pitching 88

Pitching Report Software Survey 88

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? All of these can be used to research industry trends and current news: Google News.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. AI became a PR push for many companies (with an AI tech product and not). So, we conducted a consumer survey. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60