ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. From the beginning of any PR partnership, a client should feel that the team has thoroughly researched its industry and brand, competition and target audience. Creativity and imagination.

Agency 224

Agency Creativity Resources Measurement 224

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Prohibition

JULY 10, 2023

The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. It’s not enough to research the agency you’re applying to – that’s your baseline. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 14) Most respondents say brands should stay clear of politics. Read more: New Study: Should Brands Take a Public Stand on Politics?

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Barokas

SEPTEMBER 12, 2018

The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door.

Agency 138

Agency Hotels Healthcare Enterprise 138

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

Prohibition

JULY 9, 2018

We won the CIPR’s Outstanding Consultancy of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Agency 54

Agency Creativity Hotels Social Media 54

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

JULY 26, 2018

The great thing about working at an agency is that I have worked with more companies, and in more facets of PR, than I could even try to count. Over the last few years I have worked primarily on the operations side of the agency, which is a whole new job unto itself. Listen, receive it openly and take the learnings as constructive.

Construction 113

Construction Pitching Agency Crisis 113

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. Is your PR agency bringing creative ideas to the table? Is your PR agency bringing creative ideas to the table?

Publicity 82

Publicity Crisis Construction Study 82

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. I don’t know who’s behind it (agency or in-house team) and I/Root are in no way affiliated with whoever did it but the screenshot below is the very first part of the graphic you see.

Digital PR 83

Digital PR Data Survey Construction 83

PRSay

OCTOBER 14, 2016

While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic. This kind of work takes creativity, care, persistence and an openness to allowing relationships to evolve in different ways.

Real Estate 60

Real Estate Leadership Conference Construction 60

Shift Communications

AUGUST 13, 2015

From my first client (drug-testing product at construction sites) to the clients I represent today, I’ve touched more industries than I can attempt to count. Ask yourself that question and start developing your brand. Your clients will ask you to keep turning up the heat on creativity. What are you passionate about?

Construction 60

Construction Fashion Energy Employee 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Konnect Agency

FEBRUARY 16, 2021

For some brands, the virtual format made it easier to share information. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting. Further, the virtual format can be infinitely more cost-effective for brands. For others, the spontaneity of conversation was lost.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking. Not as much as you’d think.

Skype 60

Skype Creativity Education Construction 60

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 54

Case Study Interviews Study Social Media 54

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 48

Case Study Interviews Study Social Media 48

PR 20/20

DECEMBER 6, 2018

Should they hire an agency and double down on number of blogs posts? Competitive advantage belongs to marketers and brands that can plan faster, experiment more efficiently and adapt constantly to accelerate success. Construct a campaign sandbox. What do they do? Do they need a paid media strategy? pre-event). pre-event).

Marketing 55

Marketing Resources eBook Construction 55

Flatiron Communications

FEBRUARY 6, 2015

There’s nothing like a good facilitator to get a team’s creative juices flowing during an agency brainstorm session. I’ll never forget the late Charlie Farley — yes that’s his real name — after whom Cohn & Wolfe named its creativity award. ” Coke suspended the campaign.

Journalism 28

Journalism Construction Creativity Twitter 28

PR Conversations

APRIL 24, 2018

Which real, historical or fictional person or brand would you like to give a reputation makeover? I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. Up until recently, I would say Hollywood had great public relations. This one is easy: Napoleon Bonaparte.

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Measurement 40

Measurement How To Analytics Customer Service 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

OCTOBER 13, 2023

We’re back with another campaign round up to brighten your day, because these short days need a little sunshine in the form of well-constructed campaigns. We’re a big fan of when AirBnb gets creative and offers stays outside of the norm, and it’s even better when this taps into pop culture.

B2B 62

B2B B2C Instagram Construction 62

prTini

SEPTEMBER 1, 2014

Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH , to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @ aerocles : Agency pro. Brand hacker. Digital strategist. More impressive?

Meeting 67

Meeting Social Media Construction Creativity 67

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. And I’m now going to take you through the three steps I try to follow when constructing subject lines: 1.

Writing 71

Writing Pitching Study Data 71

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Brands taking a socially conscious stand.

Social Media 89

Social Media Trends Media Instagram 89