ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

MARCH 6, 2024

Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. This is where PR steps in.

Privacy 78

Privacy Data Education Tools 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. TikTok and WPP announced global agency partnership. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development. Apple iOS 14 privacy features may impact ad targeting on Instagram.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Earned media drives brand differentiation. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Are you on Twitter?

B2B 159

B2B Apparel Product Launch Agency 159

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Brands will need to become more human.

Case Study 92

Case Study Study Brand Branding 92

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. The other most commonly used data was table stakes, the bare minimum required for a brand to compete in the marketplace and attract customers. Alternate Sources. Location and contextual data are others. Other Ideas.

Data 88

Data Privacy Survey Policies 88

Ronn Torossian

JUNE 1, 2018

This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. The influencer marketing platform allows brands and companies to find … READ MORE ».

Engineering 150

Engineering Facebook Privacy Marketing 150

Landis PR

OCTOBER 30, 2023

Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The company also updated its privacy policies that will allow for the collection of biometric data and employment history, among other information.

Instagram 62

Instagram Social Media Privacy B2C 62

Prohibition

NOVEMBER 20, 2023

Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience. Due to the data privacy laws changing, Meta would then be missing out on this money.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Shift Communications

JUNE 19, 2015

The FTC decided this week to give us all a little more guidance about what sort of posts require disclosure and what does not when talking about brands and products online. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

OCTOBER 2, 2023

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. For example, being transparent about a client’s shortcomings might align with ethics but challenge the pursuit of a positive brand image.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

Instagram 62

Instagram LinkedIn Social Media Media 62

Landis PR

FEBRUARY 5, 2024

It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry. These methods aim to build brand awareness, engage stakeholders, and create a narrative around your startup.

Publicity 59

Publicity Privacy YouTube Analysis 59

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Members will be able to earn status by actively contributing to the community and then receive branded gifts. PR tech mentions Video makers.

Analysis 151

Analysis Tools Software SMB 151

Prohibition

MARCH 22, 2023

This is all based around different data protection and privacy laws which change after leaving the EU – changes should come into effect at the end of April. Users can find this feature within Settings & Privacy on the app. Terms of service will be changed across all Meta platforms (Facebook, Instagram and WhatsApp).

Instagram 62

Instagram Social Media Twitter Privacy 62

Prohibition

DECEMBER 12, 2023

TikTok comes under fire in the US US congress have been discussing concerns over the addictive nature of TikTok in relation to children’s safety and mental health, in addition to data privacy and misinformation concerns. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

FEBRUARY 23, 2022

Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok. And then in the Settings and Privacy tab, under Creator tools, and then Analytics, businesses should have their analytics turned on.

Company 88

Company Analytics Privacy Consumer 88

5W PR

MARCH 15, 2021

It’s also cost-effective and brands pay as little as 20 cents per click. The brand’s profile on Instagram is the entrance to the mine. Here, shortcuts to popular responses to customers contacting the brand can be placed and used. These can be hidden by tapping on “menu” and “settings” and then hitting “privacy” and “comments.”.

Instagram 88

Instagram Privacy Agency Facebook 88

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Earned media drives brand differentiation. News creates a market presence.

Company 120

Company Banking Education B2C 120

5W PR

OCTOBER 29, 2018

While you should take care in how your messages may be perceived, the big benefit of social media is that it humanizes big brands and brings celebrities closer than ever to their fans, while still providing necessary separation to protect your privacy. Remember, You are Multitasking.

Social Media 89

Social Media Media Privacy Guidelines 89

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Personalization. Employee advocacy.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

5W PR

OCTOBER 11, 2019

Data privacy has become the main focus of many internet providers, and starting with Apple’s Safari browser, the cookie that tracks user behavior will soon no longer be able to be used for advertorial or targeting purposes. Direct-to-consumer brands, which are ripe with first-party customer data due to their lack of middlemen.

Privacy 84

Privacy Marketing Consumer Analytics 84

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

OCTOBER 27, 2019

Even so, it is a good idea for your brand to garner as clear an understanding as possible of all the different interactions and touchpoints that consumers have with your brand, from the first impression to becoming an official customer. Today, there are a number of factors to consider: Privacy and tracking.

Marketing 60

Marketing Privacy Consumer Instagram 60

5W PR

FEBRUARY 11, 2019

In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Brands are, now more than ever, required to have distinct personalities that stand out in the crowd and that presents new challenges for marketing teams. Increasing demand for personalization.

Marketing 68

Marketing Policies Privacy Education 68