Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It examines the impact of technology and specifically AI on public relations practice. In fact we’d welcome comments and challenges to the analysis.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. Internal comms. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JULY 13, 2021

Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote.

Communications 164

Communications Survey Education Leadership 164

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Website traffic driven by earned media generated from the PR campaign. Content quality, including a sentiment analysis. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Stephen Waddington

JULY 15, 2020

COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis.

Survey 159

Survey Policies Crisis Community 159

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. I can — and do — rely on Subject Matter Experts to provide content and analysis specific to new products, services and lines of business for both owned and earned media placement and coverage.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 21% said “AI/machine learning [for analysis] on the back end;”.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

MAY 3, 2022

Sussman suggests that public relations practice emerged following the First World War as a way for corporations to defend themselves against public criticism and political attack. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? The press release says, “customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.”. Give our services a try. PR tech mentions. New PR tech.

Pitching 89

Pitching Report Software Survey 89

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. Every day is different.

Communications 50

Communications Marketing Internal International 50

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Waxing UnLyrical

OCTOBER 12, 2012

Including in social, and in agencies, and outside of agencies. So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. If you don’t know how to do a SWOT analysis, you better learn.

Social Media 100

Social Media Publicity Media Conference 100

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Influencer relations. Media training. Internal communications. Influencer relations – take a look at Influence. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Please keep reading for the full analysis.

Government 103

Government Education Print Ethics 103

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers.

Pitching 63

Pitching Analytics Enterprise System 63

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. The following is an outline of what you should include in your plan: Risk analysis. The first step in many crisis management plans is a risk analysis. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Most agencies and organizations have wised up to use more contemporary KPIs that capture the true value of PR.

Measurement 182

Measurement Agency Advertising Advertising 182

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. Good PR agencies usually ask new clients for a list of top competitors. The tool – and its analysis – will give you different looks at your own content and show you content that ranked well…that you had probably forgotten about.

SEO 65

SEO Tools Engineering Web 65

PR Conversations

MARCH 6, 2015

Universities and professional bodies could do more to make the PR people market more transparent, alongside of course, employers and specialist recruitment agencies. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Universities and professional bodies could do more to make the PR people market more transparent, alongside of course, employers and specialist recruitment agencies. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192