ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio. ” Crenshaw Communications marks Mod Op’s fourth acquisition this year and its eighth in the past five years.

Agency 156

Agency Communications B2C Creativity 156

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 133

Survey Communications Measurement Internal 133

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Reputation Us

DECEMBER 23, 2014

At LT Public Relations, we are firm believers that good PR doesn’t just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of your company’s PR efforts and prepare for the next 12 […]. appeared first on LTPR.

Crisis Management 129

Crisis Management Crisis Communications Reputation Crisis 129

Stephen Waddington

JULY 29, 2020

Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Tools 100

Tools Analysis Technology Internal 100

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Video Analysis. Internal comms.

Survey 149

Survey Software B2B Pitching 149

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. The top three perceived weaknesses were quantitative data analysis, email marketing and qualitative data analysis.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Gather actionable insights from data analysis and focus groups. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Monitor word-of-mouth and press coverage.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JULY 13, 2021

Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote.

Communications 166

Communications Survey Education Leadership 166

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

MARCH 22, 2022

Analysis of the survey data suggests that limited flex work options on communications teams may be one reason staff are leaving. This was followed by customer comms (78%), partner comms (59%) and investor relations (51%). It seems in-house communicators aren’t immune to the so-called “Great Resignation.”.

Survey 96

Survey Communications Employee Technology 96

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Website traffic driven by earned media generated from the PR campaign. Content quality, including a sentiment analysis. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Stephen Waddington

JULY 15, 2020

Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis. COVID-19 impact: Related to ethnic diversity it is likely that a COVID-19 induced recession will have a negative impact on the gender pay gap. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services. 48: Dr. Tim Furche.

Tools 100

Tools Survey Pitching Analytics 100

Newsfile

FEBRUARY 28, 2024

Measuring media coverage involves quantifying the impact and visibility of PR efforts. Key metrics include: Reach : The number of people exposed to a piece of media. Impressions : The total potential views of media content. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. According to the latest figures, it appears that the decline is picking up momentum.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 21% said “AI/machine learning [for analysis] on the back end;”.

Survey 102

Survey Report Media B2B 102

Critical Mention

NOVEMBER 13, 2019

Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Building internal connections to cultivate a collaborative community strengthens your organization as a whole.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

JULY 6, 2021

The press release says, “customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.”. Both are designed to apply marketing lead attribution techniques to media relations.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

MAY 3, 2022

Sussman suggests that public relations practice emerged following the First World War as a way for corporations to defend themselves against public criticism and political attack. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. I can — and do — rely on Subject Matter Experts to provide content and analysis specific to new products, services and lines of business for both owned and earned media placement and coverage.

How To 104

How To Fashion Banking Industry 104

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. At the end of it, actually; in the analysis part. Understanding the analysis, like finding out how the audience interacted with a certain piece of content is where AI can have the most impact.

Technology 120

Technology Analysis Data Tools 120

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage.

Media Training 120

Media Training Training Media Print 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

Most campaign entries are based in PR-ish concepts executed across many marketing disciplines, from advertising to media relations to direct-marketing and brand activation. There’s some value to the self-analysis. .” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. You are a founding member of PR Boutiques International. We attribute our longevity to our ability to evolve as the profession has changed.

Communications 50

Communications Marketing Internal International 50

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377