Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform.

How To 397

How To Software Media Analytics 397

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Have you heard of Media Mix Modeling?

Media 243

Media Analysis Measurement Advertising 243

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously.

Study 138

Study Media Relations Media Measurement 138

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Have you heard of Media Mix Modeling?

Media 221

Media Analysis Measurement Advertising 221

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It examines the impact of technology and specifically AI on public relations practice. In fact we’d welcome comments and challenges to the analysis.

Analysis 60

Analysis Technology Tools Exercises 60

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 105

Report Publicity Marketing Pitching 105

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Social Media & Community Management. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

DECEMBER 19, 2023

Influencers: Making the Case for User-Generated Content How Influencer Marketing Will Be Different (But Important as Ever) For Brands In 2023 When staying on top of BREAKING news is critical to your brand success… Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Radio 105

Radio Analysis Agency Communications 105

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it?

Measurement 195

Measurement Report Reputation Analysis 195

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Agility PR Solutions

OCTOBER 26, 2021

Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective in the results-focused world of media relations.

Media 162

Media Agency Media Relations Company 162

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 28, 2021

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 48: Dr. Tim Furche.

Blogging 133

Blogging Software Google Content Marketing 133

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” Most are based in the U.S.

Survey 129

Survey Communications Measurement Internal 129

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. So, for anyone who’s asking, here’s a newsflash (actually, two, no extra charge): The media generally don’t care about your news. He cited data from recent studies: “Is the process of media relations getting harder?

Survey 195

Survey Journalism Agency Data 195

Stephen Waddington

JUNE 6, 2022

It’s like reporting that numeracy is the most important skill for an accountant, or that analysis is a critical skill for a lawyer. showed 87,000 practitioners working in public relations in the UK in December 2021. The figure is slightly less for agency and consultancy clients (46%). Public relations is a well-paid job.

Report 97

Report Reputation Data Analysis 97

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 94

Pitching Print Measurement Report 94

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

Mobile 100

Mobile SEO Reputation Web 100

Wadds Inc.

OCTOBER 12, 2023

Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. The combination of natural language prompts and the reductive application of large language models support strategic applications of AI in public relations practice. I’m open-minded and optimistic about AI.

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. InfoSecurity Mag. Bleeping Computer.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

JULY 13, 2021

Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. wrote Michael Smart , CEO, Michael SMART PR , LLC in an analysis of the survey results. The 10 Top Communications Challenges Facing PR.

Communications 161

Communications Survey Education Leadership 161

5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. Media Relations. The success of the new fintech product will depend on many factors.

How To 88

How To SEO B2C Content Marketing 88

The Hoyt Organization

APRIL 17, 2024

Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. This can give you valuable insights into their strategies, product launches, and media coverage. The post Public Relations Guide To Utilizing Google Alerts appeared first on hoytorg. The Hoyt Organization can help.

Google 78

Google Publicity Customer Service Web 78

Agility PR Solutions

SEPTEMBER 6, 2022

For decades I’ve been telling PR agency people that they can learn a lot about media relations by paying close attention to the political scene. Why do I know that is true? Because my first job in our business was with a political PR firm, where I worked on local, statewide and presidential campaigns.

Local 78

Local Media Relations Agency Media 78