The Proactive Report

APRIL 7, 2022

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Social advertising is a skill PR and marketing pros need to master. Upskilling is a major concern for both workers and employers.

Survey 147

Survey LinkedIn Engineering Web 147

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. When was “secret sauce” first used to describe information technology? Or proprietary tech.

How To 194

How To Wikipedia Engineering Web 194

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. According to Econsultancy, there are today more than 144 million active ad block users around the globe. It is a fast growing trend – ad blocking grew globally by 41% last year.

Web 60

Web Ethics Technology Trends 60

Stephen Waddington

JUNE 29, 2021

Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. This category includes public relations and communications firms, advertising, and media agencies. Eligible projects include augmented reality, data analytic tools, software development and web design and development.

Agency 171

Agency Enterprise Software Financial 171

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JULY 10, 2018

companies that have web presences in Europe or market products there. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 230

Ethics Data Privacy Policies 230

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Use that practice to sharpen your skills.

Case Study 224

Case Study Trends Instagram Social Media 224

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. P&G says they will go on to cut spending by nearly $2B during the next five years. Far from it.

Media 230

Media Measurement Advertising Advertising 230

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. For PR and marketing folks, it’s a key part of business communications. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. It provides unique information and perspective that your audience can’t get anywhere else.

How To 142

How To Content Marketing Banking Advertising 142

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams. The colors you use on the web are not the same colors you use for print.

Creativity 150

Creativity Web Social Media Data 150

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) The survey also covers retention. it recommends adding 6%.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

JUNE 28, 2022

I noticed a survey put out by a large technology company the other day. Because that’s not a story, it’s an advertisement. Web-based survey tools have made this task simple. However, I would argue that every web-based survey conducted today is self-selecting. The proliferation of junk survey research.

Survey 92

Survey Study Web Construction 92

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). In other words, what is it you want to achieve?

Measurement 92

Measurement Communications Survey B2B 92

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing.

Social Media 78

Social Media Strategy Media Reputation 78

Flack's Revenge

DECEMBER 11, 2018

Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. What comes after social media? Can the ship be righted? There’s always been disinformation.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

Cision

NOVEMBER 6, 2017

But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. Bridging the Gap Between Technology and Common Sense. These internet companies have become successful because of their mighty technological innovations. Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Additional duties.

Communications 120

Communications Crisis Internal International 120

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on my commute to work. Vice President, Marketing Technology. Why do we measure impressions?

Analytics 132

Analytics Measurement Software Survey 132

Norton's Notes

FEBRUARY 25, 2016

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. Google will now increase the number of advertisements shown above search results from three to four, for what it describes as ‘highly commercial queries.’

Advertising 28

Advertising Advertising Google Mobile 28

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Cision

OCTOBER 18, 2017

They look at results across channels, such as PR, social, web, display advertising, search, etc. After realizing the limitations of using spreadsheets, some organizations try to solve the problem by taking a more systemic approach and building a solution themselves with business intelligence (BI) tools and data warehouse technology.

Measurement 198

Measurement System Data Technology 198

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. For PR and marketing folks, it’s a key part of business communications. Influencers get smaller….with

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code.

Software 85

Software Media Relations Pitching Media 85

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Native Advertising. For our newest findings, check out the State of the Media 2016 Report! Social Media.

Trends 120

Trends Mobile Media Print 120

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 259

Google Digital PR Mobile SEO 259