Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 155

Survey Software B2B Pitching 155

PRSay

JULY 17, 2020

If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. And: Survey: Cover crops deliver strong harvest amid drought. Write for the reader.

How To 192

How To Writing Training Survey 192

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 157

B2B Study Blogging Marketing 157

5W PR

MARCH 13, 2024

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Retargeting can remind interested users to book their trip.

Travel 78

Travel Consumer Strategy Transportation 78

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Sword and the Script

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. In the process of building this piece, I tried to group these into categories people might find helpful. PR Salary Survey ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. After an initial survey idea is formed, you may have a lively brainstorm session to collect ideas on a direction.

Survey 60

Survey Data Google Web 60

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Looking for the latest social media updates?

Groups 62

Groups Instagram Social Media Trends 62

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 193

Financial Reddit Advertising Advertising 193

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Takeaway: This is the problem that has nagged advertising for ages. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. by Frank Strong.

Survey 60

Survey Content Marketing Report Corporate 60

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Additional duties.

Communications 128

Communications Crisis Internal International 128

Mindful Marketing

MARCH 3, 2024

’ A 2023 study that surveyed 1,500 residents of the 30 largest metropolitan areas about their swearing habits found that respondents swore an average of 21 times a day, with men swearing more than women, Gen Zs swearing more than Baby Boomers, and people in Columbus, OH swearing more than any other U.S.

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 143

Survey Measurement System Education 143

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Advertising is a distant third. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers.

Study 61

Study Survey B2B Advertising 61

Buzzstream

JUNE 5, 2024

I actually wrote a whole post about tying search volume to a digital PR survey-type campaign. Casper’s Couples Sleeping Positions Strategy: Using survey data to make a (non-passive link intent) keyword-driven post pitchable. It’s an advertisement for Signs.com. However, the ones I see don’t always cite the original source.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 10) “Write and create content for internal and external audiences about my company.”.

Employee 151

Employee Print Writing Survey 151

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. Vuelio surveyed 500 bloggers in the UK from its database of 7,500. The relationship and trust between a blogger and their audience could quickly become corrupted by advertising.

Blogging 76

Blogging Fashion Survey Instagram 76

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 94

Measurement Communications Survey B2B 94

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

NOVEMBER 7, 2023

The School of Journalism and Communication at the University of Oregon has launched a new online master’s program that will train students to use new technologies like virtual reality and augmented reality for marketing, advertising and other kinds of communication in a year. The survey was conducted by PR Week and sponsored by Notified.

Employee 144

Employee Software Survey Tools 144

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. In my experience, this stage is one that is more common in advertising and marketing than public relations communications. ” to ensure “technical accuracy” in opinion surveys. Whom to question?

Survey 40

Survey Publicity How To Measurement 40

Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is effectively native advertising, which Cision says is “proven to be more trustworthy.” JOTW Communications Survey. Listen and hear.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

NOVEMBER 30, 2018

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry. Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. More than an hour longer!

Corporate 100

Corporate Survey Trends Blogging 100

Mindful Marketing

FEBRUARY 12, 2023

” At the time of this writing, the publication had cataloged two dozen spots, and close to half of those ads, 10 of 24, or 41.7% It’s hard to say without conducting empirical research, such as an attitude survey. Parade Magazine offers those interested in Super Bowl commercials the opportunity to “ watch every ad.”

Advertising 93

Advertising Advertising Television Consumer 93

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. Feel free to start writing about these too, by leaving a comment below. In a piece for AW360 – The Rise of Dual-Brain CMO – Thom Gruhler writes that the top marketer can add one more duty to the list: chief revenue officer. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 63

Marketing B2B Content Marketing Survey 63

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 106

Interviews Publicity Technology Social Media 106

Flack's Revenge

JUNE 20, 2018

I’ll be writing more about the takeaways for marketers. Now obviously we recognize that there’s a distinction between news content about politics and advocacy advertising. The information is very clear and transparent… for anyone who wants to see who is advertising on our platform. Campbell Brown (Facebook). Brown : No!

Journalism 136

Journalism Facebook Advertising Advertising 136