5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Contently - Strategy

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable.

Content Marketing 111

Content Marketing Privacy Marketing Google 111

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Look at visitors’ interactions with your website, technology used to get there and time spent on your site.

Measurement 120

Measurement Airlines Advertising Advertising 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

How To 133

How To Measurement Survey Analysis 133

5W PR

JULY 5, 2023

This enables companies to uncover valuable information, such as patterns, trends, and correlations. With new technologies, data is continuously being generated, requiring agile analytics processes. This information helps companies make informed and strategic decisions. What is Considered Big Data?

Big Data 78

Big Data Analytics Data Analysis 78

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use.

Ethics 247

Ethics Data Privacy Policies 247

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. ChatGPT’s mining of online sources also means that the content it produces may be tainted with fake news or other inaccurate information.

Survey 86

Survey Measurement Employee Retail 86

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Measure the Sentiment That Matters. So, how do you measure online sentiment? Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

Deirdre Breakenridge

NOVEMBER 11, 2019

It’s an intimate medium that builds trust and authority, offers inclusiveness and provides both information and inspiration. Don’t forget that engagement can also be measured. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

Maxim Behar

OCTOBER 19, 2022

The institution of television has two elements - one is technological, the other is content. The technological cannot be stopped because you see what is happening globally. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable.

Television 52

Television Wireless Advertising Advertising 52

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? It’s an older technology but I still find it useful. I may add or remove resources over time. Should the Public Relations Report to the CEO or CMO? What is PR? The second option is to set up an email address just for subscriptions.

Resources 121

Resources Publicity Reddit Interviews 121

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s not about the logo. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Bianchi Biz Blog

APRIL 13, 2023

Should your technology be named a Finalist, this is a great opportunity to issue a news release (after the official Automotive News announcement) and social media campaign. Step 1: Nomination Form Visit [link] and create an account to access the application, which – in the past – is broken down into a few key sections.

Automotive 80

Automotive Mobile Technology Social Media 80

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Rise of native advertising. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Reputation Us

NOVEMBER 15, 2021

The proliferation of data, technology and automation has transformed the composition of companies’ assets. These are often related to the personal and advertising injury coverage portion of a policy. Coverage is often made as part of technology errors and omissions (E&O) policies. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

5W PR

JANUARY 13, 2021

One of the quickest and most effective ways to do this is via pay-per-click advertising. Different industries have different requirements for implementing PPC, and, for example, what works in luxury goods isn’t going to work in technology. With PPC, businesses have to know to a small degree of precision in the target audience.

Strategy 97

Strategy Consumer Advertising Advertising 97

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. However, Sean Czarnecki published an informative write up on the report. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. Old and new tasks. Additional duties.

Communications 124

Communications Crisis Internal International 124

Flack's Revenge

DECEMBER 11, 2018

So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques.

Social Media 149

Social Media Marketing Media Facebook 149

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Follow your audience and use your earned activity to inform your paid approach. Measure and benchmark the results of your campaign based on your goal. Native advertising. Earned and social leads PESO.

Media 103

Media How To Advertising Advertising 103

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JANUARY 2, 2018

Switching to owned-media-first allows your brand to present a truly authentic voice to its audience, drawing the right consumers in with its informative content about relevant subject matters. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. I do have a sense of humor. PR content picks.

Publicity 86

Publicity Survey Enterprise Pitching 86

Deirdre Breakenridge

MAY 24, 2016

Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners. Tip #4: Measure success with numbers.

Energy 190

Energy Mobile Community Measurement 190

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or.

Software 99

Software Comparison Measurement Content Marketing 99

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. Turning PR into a measurable science means there is no longer room for personal preference.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

PR in High Definition

MAY 24, 2023

Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. For example, many companies have been accused of greenwashing, being misleading in their advertising or having sales practices deemed out of sync with their values.

Reputation 62

Reputation Measurement Leadership Examples 62

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151