Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. M arketing can be a lot like dating.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning.

Survey 77

Survey Media Relations Report Media 77

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

Trends 120

Trends Mobile Media Print 120

Onclusive

MAY 10, 2018

. “You can do a search for keywords and phrases, and you can also set up alerts so you’ll get a notification anytime a search matches the tweets and articles that journalists share on social media. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Syndication can mean many things including paid promotions, organic social media, email marketing or republishing content on free blogging sites.

Infographics 101

Infographics Fashion Advertising Advertising 101

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. Pitch bloggers. Pitch reporters. Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. Pitch bloggers. Pitch reporters. Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. There are many ways to distribute and amplify your content: Social advertising. Pitch bloggers. Pitch reporters. Finding sentiment, intent and other actionable insights. Collaboration. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn).

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

MAY 17, 2018

Create several variations of your call-to-action (CTA) buttons, and A/B test them throughout your website and social media. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Promote on social media. Pitch target media (and / or influencers).

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can.

Communications 79

Communications Pinterest Reddit Radio 79

ReimaginePR

JUNE 27, 2016

Your audience should see the same, consistent message throughout your website and your social media platforms. Then you can share this story across your branding and all over your social media platforms. Media Kits Are a Must-have. Brand cohesiveness is also another must-have in the online world.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. Do this four weeks prior to the webinar.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. They can also include photographs, media, or infographics depending on the topic. Over time, your website will receive a regular boost in traffic without any paid advertisements needed.

Writing 52

Writing How To SEO Infographics 52

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. In this case, PR manager plans and runs advertising campaigns. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

DECEMBER 10, 2015

Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Know how to write a killer pitch or press release?

Infographics 60

Infographics Tools Guidelines Writing 60

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. 6) Video File: We''re all hitting YouTube for one reason or another.

Infographics 98

Infographics Energy YouTube Mobile 98

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

NOVEMBER 3, 2015

It’s arguably the single most useful feature Twitter has created (it’s a pity Twitter hasn’t enabled an ability to advertise based on lists), and when following thousands of people on the platform, provides a snapshot of the latest conversations from those you’ve listed as influential. Introductory pitches. Schedule social media.

Industry 60

Industry Pitching Survey Twitter 60

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. .” based marketing and advertising professionals for the survey.

Marketing 71

Marketing Employee Survey Social Media 71

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. Comment on their stuff.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. Media complains about too many and irrelevant press releases.

How To 60

How To Software System Employee 60