Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Stephen Waddington

JANUARY 12, 2022

Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health.

Report 122

Report Media Journalism Privacy 122

Deirdre Breakenridge

MAY 8, 2017

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. First, let’s discuss creativity. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 188

Community Brand Branding Advertising 188

Sword and the Script

JUNE 6, 2023

Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform. million, down from $14.2

Survey 155

Survey Software B2B Pitching 155

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Prevent and manage crises.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 96

Strategy Publicity Media Video 96

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Shareholders, investors, financial institutions, etc. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR for Anyone

SEPTEMBER 16, 2022

Financial Planning Month. International Walk To School Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. Employee Ownership Month. Filipino American History Month. German-American Heritage Month. Halloween Safety Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. Simply begin.”

Measurement 183

Measurement Communications Analysis Data 183

The Hoyt Organization

NOVEMBER 16, 2023

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. Advertising Value Equivalents (AVEs) are not a comprehensive representation of PR’s true value. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Stephen Waddington

MAY 17, 2020

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics. million, out of which $2.5

Software 136

Software Analytics Technology Video 136

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. A newswire is a trusted method to meet Regulation Fair Disclosure, which ensures all interested parties have access to your news and financial data at the same time.

Financial 163

Financial Video Consumer Data 163

Shift Communications

DECEMBER 6, 2021

And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. This requires a deeper understanding of hiring practices, promotions and financial packages, and involvement opportunities for employees at all levels. Go beyond DE&I training.

Communications 78

Communications Employee Financial Community 78

5W PR

OCTOBER 20, 2020

Another 83% said they see financial performance improvement in purpose-driven companies. Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. What Does Change Look Like?

Brand 88

Brand Branding Survey Study 88

PR in High Definition

MARCH 24, 2020

March also marks Women’s History month and ahead of International Women’s Day on 8th March, a few Fireflies attended an event with inspirational female founders in tech. At the same time, the Financial Times reported on the lack of female representation in senior roles in journalism, with less than 25% of media outlets having a female editor.

Fashion 48

Fashion Financial LinkedIn Internal 48

5W PR

JANUARY 2, 2020

In years gone by, corporations merely needed to appeal to the industry and the financial community. Advertising was the sole tool used to manage the company’s image to the consumer audience. Internal Communications Matter. Communicating as Part of a Wider Community. Attracting the Best Talent.

Corporate 120

Corporate Communications Consumer Community 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Critical Mention

AUGUST 29, 2019

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Stephen Waddington

JULY 16, 2022

World PR Day was founded after the misrepresentation of practice in an article by a management writer in an article in the Financial Times in London. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis.

Publicity 78

Publicity Study Public Affairs Government 78

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media.

Marketing 120

Marketing Financial Strategy Analytics 120

Mark My Words

SEPTEMBER 14, 2021

Making it to the last 16 at Wimbledon on her grand slam debut confirmed her as the next British tennis talent but a win at the US Open would make her a global media star and a magnet for multimillion-pound sponsorship and advertising deals. Financial services, consumer goods and fashion would all be interested, Gentry said.

Sports 60

Sports Marketing Media Fashion 60

Communications Conversations

APRIL 13, 2015

Events… MIMA is hosting “Remagining the Future of Advertising” with Google’s Vikram Tank Wed. at International Market Square. Beehive PR is looking for an intern: [link]. Weber Shandwick is looking for an account supervisor in its financial services practice: [link].

Banking 60

Banking Financial Internal International 60

Practical Law Construction

JULY 13, 2022

This situation has proved sufficiently difficult to require a thorough review and restatement of the law by the Supreme Court in MWB Business Exchange Centres Ltd v Rock Advertising Ltd. The approach based on estoppel found support in both Rock Advertising and the Court of Appeal decision in Kabab-Ji SAL v Kout Food Group.

Construction 52

Construction Groups Television Advertising 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. ICCO consists of national PR trade associations in 55 countries. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.

Media Relations 69

Media Relations Media Insurance Insurance 69

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

Wadds Inc.

JULY 16, 2022

World PR Day was founded after the misrepresentation of practice in an article by a management writer in an article in the Financial Times in London. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis.

Publicity 52

Publicity Study Public Affairs Government 52

Mindful Marketing

SEPTEMBER 5, 2020

” One significant serving of drink sales have come from the greater Chicago area, where Kraft Heinz acts as distributor and a newly-formed advertising firm, Mischief at No Fixed Address , produced the prank. Advertising humor can be very effective, and who loves to laugh more than kids?

Consumer 65

Consumer Course Film Advertising 65

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 3 Ways PR and HR can Team up to Attract Talent.

Resources 79

Resources Creativity Publicity Local 79