Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. Search is a primary channel for growth – and most B2B websites get the majority of their visitors through search engines.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Node is an AI-powered discovery engine that connects people with opportunity at massive scale. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” I do have a sense of humor. Onclusive buying spree continues.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 2) Visual Search Engine to Sell Search Ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Being a certified digital marketer, he understands how modern technology shapes the PR industry. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

NOVEMBER 16, 2016

The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table. Is PRTech finally in the same ballgame as MarTech or AdTech? SFM: Yes, exactly. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

JANUARY 30, 2017

Using advanced analysis with machine learning, we might analyze a reporter’s most recent articles over the past year to see what other topics they write about. For example, let’s take Marketing Land and Search Engine Land editor Ginny Marvin, and 43 of her most recent columns. Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Critical Mention

DECEMBER 2, 2018

Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. Optimize your content. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The company, which has billed itself as a search engine for broadcast , is now adding podcasts to the mix. What sort of data?

Internal 64

Internal International Data Media 64

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Write content. Writing content takes a ton of time.

Marketing 42

Marketing Analytics Analysis Technology 42

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own. No, it can't be."

Radio 59

Radio Ethics How To Writing 59

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.”

Facebook 120

Facebook How To Customer Service Wikipedia 120

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Up until now, it has not been very easy to advertise on the Snapchat platform. Hobbies and interests.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Alix and Lulu look at the ways technology affects us.” ” Text is a complete transcription of a podcast and serves two purposes: Search engines can understand the entirety of the podcast content. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

DECEMBER 7, 2016

But this was the first time we also invited every AirPR employee to write their own LinkedIn Pulse articles and/or blog posts about why they were excited to join our team initially and what the funding news means for them personally. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

Employee 40

Employee LinkedIn Engineering Leadership 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Human Resources is uneasy about adopting an employee social media policy. The Real Reasons Inbound Marketing Is Scary. Numbers don’t lie.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. Trust and the Unlikely Reinvention of Advertising [UML]. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. 4 Ways for Business to Build Trust.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Last year an advertising spot during the Super Bowl cost $5 million. I wish I could say that was some masterful pre-planned editorial engineering…but it wasn’t. Your mobile phone is engineered to making you want to check it compulsively. Social alerts.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now.

Survey 60

Survey System Trends Small Business 60

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

JUNE 10, 2015

It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for. ” However, this is a diverse group – far too diverse for writing targeted copy. Cameron was recently recognized as one of the world’s top 100 advertising experts to follow on social media.

Case Study 40

Case Study Content Marketing Engineering Writing 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Custom audiences.

Engineering 62

Engineering Content Marketing Marketing Analytics 62