ImPRessions - Crenshaw Communications

JUNE 27, 2022

Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Data pulls go along way. Data pulls are a great way to get a quick hit, especially if the data reveals something new and relevant to targeted press. . But you need to be quick and efficient and you must offer useful information.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push.

Viral 120

Viral Data Web Trends 120

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Kicking Data-Driven PR Up a Notch.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106

Onclusive

DECEMBER 22, 2017

s clients and advertisers. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

MARCH 13, 2024

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Retargeting can remind interested users to book their trip.

Travel 78

Travel Consumer Strategy Transportation 78

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

JUNE 13, 2023

More journalists are using data to decide what to cover According to the survey, “40% of journalists say they are relying more on data this year (views, engagement, demographic data, etc.) Further, more than half (54%) “say they are relying on” data about the amount. When you pitch a story, you need to be credible too.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Brandwatch is owned by Cision and the renewal probably maintains it access to its infamous firehose of Twitter data.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

MAY 7, 2024

Email is the first and only ‘killer app’; The emails have just started coming twice a day; and The ad model is coming back soon; this is how the service is monetized, yet the ads typically outperformed other forms of advertising as Shankman’ writes these and they are infused with his personality.

Software 85

Software Pitching Technology B2B 85

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Use data to hypothesize. However, the list seems flawed on many levels. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing.

Media Relations 195

Media Relations Trends Media Newspapers 195

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. It allows you to specify only the most important data from an entry.

Engineering 130

Engineering Reputation Data Advertising 130

Sword and the Script

DECEMBER 17, 2016

However, a darker side of measurement is emerging with a glut of spam and erroneous data. Amid the epidemic of fake news, the industry can ill afford a controversy that calls into question the veracity of data. built a colossal business based on measuring something older advertising methods cannot: the granular details about people.

Analytics 60

Analytics Data Report Measurement 60

Beyond PR

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

JUNE 12, 2018

Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. In fact, the explosive growth of data science may be part of the problem. The company used the information to micro-target voters in US elections.

Privacy 40

Privacy Data Ethics Policies 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time. SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. To improve writing. Learn what not to write. Want to rattle off data insights and stats like a pro?

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

SEPTEMBER 14, 2020

Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign. This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information.

Local 88

Local Marketing SEO Mobile 88

Critical Mention

FEBRUARY 22, 2019

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. Data interpretation (31%). ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. From connected devices that gather user data, to hospital networks, her statistics point to the explosive growth of personal and public health information. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?” Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196