ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. For example, “DATA: 42% say AI will not take over.” Writing a media pitch should be second-nature to every PR person. Compelling subject lines. And, it will help build lasting relationships. .

Pitching 193

Pitching Writing Media Advertising 193

Landis PR

MAY 1, 2024

Does this company make it easy for them with data, images, opinion, contacts, content? The post How to Write a Competitive Media Analysis appeared first on Landis PR. Check if the websites are content-rich and if the messaging is well-developed. The media almost always looks to websites to do research.

Analysis 52

Analysis Writing How To Media 52

5W PR

AUGUST 19, 2021

Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included. The first step before creating any piece of PR writing is to determine the goal of that piece of content. Goals and Objectives. Measurements. Content Calendar.

Writing 88

Writing Publicity How To Measurement 88

Agility PR Solutions

JULY 20, 2023

Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts.

Leadership 78

Leadership Data Trends Writing 78

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148

Writing Storytelling Data Analysis 148

Onclusive

MAY 31, 2017

“That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. You love data!”. What other data points could have been gathered to give more insightful findings? After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness.

Data 150

Data Resources Engineering Film 150

Cision

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far. It’s pull marketing 101.

B2B 147

B2B Data Retail Survey 147

Cision

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Wordsmith is an artificial intelligence (AI) platform that generates human-sounding narrative articles from raw data.

Writing 137

Writing Guidelines Sports Data 137

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . You’re just providing the data. .

Data 115

Data Google Trends Survey 115

Onclusive

OCTOBER 19, 2021

In addition, you’ll want to consider alternative solutions and potential risks or downsides involved, and provide any data that can support your case for the investment. Step 5: Write the business case. Business case writing best practices. Your proposed solution will emerge from collecting and reviewing this information.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before.

Writing 136

Writing How To Pitching Privacy 136

NewsWhip

JUNE 14, 2022

Outlets writing about brands. The post The data behind May’s top brand stories appeared first on Newswhip. The other two big topics looked at the intersection of politics and brands, as well as the Twitter buyout. Together, these four topics made up more than two-thirds of the total top articles. .

Data 78

Data Brand Branding Twitter 78

Flack's Revenge

AUGUST 9, 2016

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

NewsWhip

SEPTEMBER 11, 2020

It’s also an indication for us of whether the articles that they write in the future will be either a threat or have a positive benefit for us.”. If you’d like to add engagement data into your author insights, contact us today or request a demo. Bring engagement data to your media lists with Top Authors Leaderboard.

Data 120

Data Media Instagram Crisis 120

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 191

Case Study Training Writing Storytelling 191

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. The post Writing The Killer PR Plan appeared first on Crenshaw Communications.

Writing 130

Writing Comparison Product Launch Leadership 130

PR News

JANUARY 18, 2018

When hiring new people, the executives said they look for candidates with sound judgment, the ability to function as a one-person broadcaster, comfort with data, familiarity with annual reports and overall flexibility. The post 4 (More) Tips to Help You Ace Your PR Writing Test appeared first on PR News Blog.

Writing 128

Writing Meeting Data Report 128

Landis PR

SEPTEMBER 13, 2021

Having at least one of those reviewers skim the source material and data not only helps create a higher-quality analysis but also adds to the team’s deeper understanding of the client, competitors and communication opportunities. Below are the steps to writing a competitive media analysis.

Analysis 69

Analysis Writing How To Media 69

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Kicking Data-Driven PR Up a Notch.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

Stephen Waddington

APRIL 3, 2019

Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business. We’re taught to write at school and are educated to a basic level of proficiency. The CIPR data shows that if you can write well you’ll likely have a job for life.

Writing 84

Writing Survey Government Media Relations 84

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Buzzstream

NOVEMBER 21, 2019

We recommend examining how individual publications write their headlines, and mirroring that in your pitches. For example, if we are pitching UK tabloids we might write a subject line such as: ‘RE- VEALED how the UK really feel about Alexa and Google Home’. Combined, it can massively increase replies and coverage.

Writing 59

Writing Travel Pitching Study 59

OnePitch

APRIL 18, 2024

You start collecting all the important information you need to write a killer press release. You know your target audience, you’ve collected the interesting quotes, and included impactful data. Picture this scenario: your client is preparing to announce their Series C funding round.

Pitching 93

Pitching Data Writing 93

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. For those wanting to dive in, here are some relevant posts that might serve as an ad tech PR primer. .

Conference 319

Conference Privacy Leadership Data 319

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Successfully navigating modern PR involves understanding both “soft” metrics, like social followers or engagement, and hard data, like the various pathways driving new business. . Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170