wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Of course not.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Of course this kind of trust doesn’t happen overnight. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. “And I said, ‘No, of course not. For example in the 1980s Walter Mondale launched an attack advertisement on Ronald Reagan critical of his policies toward the elderly. This can occur in other ways too.

Storytelling 60

Storytelling Film Interviews Policies 60

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. If you want to dig in further, check out our free content strategy course on lead generation.

How To 145

How To Content Marketing Banking Advertising 145

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Social will evolve both as an organic and paid channel and of course, new social networks will arise. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The near future of digital news may be as tumultuous as the near past,” he wrote. “But to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). With paid you can easily measure results by putting either a pixel or a script onto the page you want to track (if you have access to the backend, of course). Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. What’s not to like? Ella offers loads more great advice here. …

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. At Contently, I think you know how much we value storytelling by now. It depends. Teach us (quickly).

B2B 139

B2B Brand Branding B2C 139

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. So how can brands build trust?

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Contently - Strategy

NOVEMBER 12, 2020

Overall, the average executive buyer will consume five pieces of content before they raise their hand and talk to sales, according to SiriusDecisions, and over the course of the sales cycle, they’ll consume 17 pieces of content in all. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. As a PR pro, you must have heard a thousand times about emotional storytelling. India accounts for more than 50% of total selfie deaths in the world. Humanize Your Brand. Share Relatable Stories. Conclusion.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Advertising Week. .” – Andrew Hutchinson, Content Manager, Social Media Today. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6

Report 81

Report YouTube Privacy Web 81

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

Marketing 52

Marketing Viral Trends Consumer 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). 13) Storytelling the hottest trend in PR in 2018. Read more: 5 Datapoints from the CMO Survey for B2B Marketers. 3) The CMO priorities – according to CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. 1) What has changed the most about PR over the course of your career? Good PR most often occurs over the course of time – it’s not a short-term deal.

Measurement 60

Measurement Course Advertising Advertising 60

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Not all publicity is good publicity—of course. This, of course, goes for attacks via publicity as well. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

NOVEMBER 7, 2016

How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals. It is a very powerful tool to use in social PR. Measurement!

Measurement 65

Measurement Course LinkedIn Banking 65

Deirdre Breakenridge

DECEMBER 11, 2015

At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels.

Creativity 150

Creativity Trends Agency Technology 150

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. A PR professional will be able to help you determine the best time to drop your new product advertisement or your big black Friday sale. ” Yes, of course, they’ll run your guest post! Sure, they’ll advertise for you on their social media.

Publicity 52

Publicity SEO Advertising Advertising 52

Communications Conversations

MARCH 11, 2015

Of course, that’s on me. YouTube continues to be an “A platform” with marketers and advertisers. Sure, it CLAIMED to solve a problem (no more brand advertising!). And, it could end up being a fantastic storytelling tool for brands. Think about the potential, just from a storytelling perspective.

Twitter 60

Twitter Marketing Tools Storytelling 60

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I thought to myself: “Everything we do is storytelling!” These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

ReimaginePR

AUGUST 15, 2016

Online advertisements. Of course, this is only a basic list. Other social media platforms you’re on. Your email signature. Your business cards. Your letterhead. Printed literature. Online directories. Signage (marketing and educational). The point is that you should have a consistent presence both online and offline.

Employee 120

Employee Social Media Education Brand 120

The Hoffman Agency

MARCH 20, 2017

But in this course of seeking that attention and receiving favourable sentiments is an essential hidden art of selling that is often overlooked and not articulated. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). advertisements). Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63