Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. View the full on-demand webinar today! Today, however, is another story. Want all six steps? Look For A Tilt.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . So, we are using tools like NewsWhip to monitor things like, how big is the conversation?

Creativity 78

Creativity Data Trends Analytics 78

Cision

JANUARY 19, 2016

At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. Without it, we better have a large surplus of advertising budget lying around.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.”

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

JUNE 13, 2023

Watch useful webinars. Research, read, be active in the respective community and write compelling pitches. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. Do your industry reading. Listen to industry podcasts. Attend conferences.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Some people don’t even like football, but watch the game for the community – and the commercials.

B2B 68

B2B Marketing Advertising Advertising 68

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either. I put $100.00

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

APRIL 13, 2022

Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Sharing user-generated content is also essential to cultivating a community. It’s a demand gen specialist’s dream.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. Cision is hosting a series of six “best practices” webinars in February and March.

Software 122

Software Technology Advertising Advertising 122

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 74

Meeting Automotive Engineering Journalism 74

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. Click here to register for our free “Build Your Brand With Instagram” webinar! Build community. Optimize your hashtags.

Instagram 120

Instagram Mobile Social Media Writing 120

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Or nobody showed up to your online webinar. As a society, we’ve moved away from letting advertising dictate our desires. Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now!

Marketing 120

Marketing How To Employee Advertising 120

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

APRIL 7, 2022

If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

FEBRUARY 17, 2019

People advertise their cars on the platform when they’re not using them. Communities are reliant on everyone working to the same rules in order to thrive. Classes will be a mix of webinars and online discussions. Drivey is a car sharing platform that works on the same basis as Airbnb. It’s backed by the AA and Allianz.

Mobile 79

Mobile Local Tools Community 79

PR 20/20

MARCH 7, 2023

Google Ads Video Certification , which details how to achieve results from YouTube and Google Video advertising solutions. Google Ads Display Certification , which keys in on using Google Display to get the most out of your display advertising investment.

Course 52

Course Marketing Analytics Google 52

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And we had fun. These are the questions and my answers. Customize your messaging.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Personalize communications to make customers feel valued.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

MARCH 23, 2016

Compare that with digital advertising, in which.02% If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. 02% to 2% of ads ever drive someone toward action on bacon.com. Molto impressivo!

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats?

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort.

B2B 68

B2B Measurement Blogging Community 68

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. This creates renewed opportunities for marketers who communicate via podcasts. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174

NewsWhip

JUNE 23, 2021

Watch webinar. And I would say you get on the other end of our Kivvit partnership and me being on this webinar, it’s pretty indicative of what we look for when we bring on a new tool or technology. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. Zach Silber, Chief Innovation Officer, Kivvit. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Deirdre Breakenridge

JANUARY 13, 2015

Communicate inclusiveness. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1]

Conference 150

Conference Training Healthcare Policies 150

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. 10 Communities as media. Except they don’t.

Publicity 164

Publicity Ethics Data Community 164

Offleash

APRIL 29, 2020

A number of community Grafana dashboards have been built for visualizing data tracking the spread of COVID-19 around the world. UserTesting has emphasized the importance of human empathy in how organizations communicate with customers during the time of the coronavirus. We’re proud to have the opportunity to help tell their stories.

Healthcare 52

Healthcare Small Business Resources Data 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48