Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcasts are increasingly part of that trend.

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Linking to blogs or articles that feature your expertise are also great ways to present your brand. If you’ve spoken at industry conferences, upload the video.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. First, there’s the content factor.

Technology 157

Technology Product Launch B2B Software 157

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 76

Mobile Technology Automotive Trade Shows 76

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Lives” marry the content trend to the popular theme of personal connection.

B2B 344

B2B Facebook LinkedIn Small Business 344

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. It is great to be on the leading edge of a trend as it is getting some steam (i.e., Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Deirdre Breakenridge

DECEMBER 18, 2017

The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 179

Reddit Software B2B Technology 179

5W PR

JULY 5, 2023

This enables companies to uncover valuable information, such as patterns, trends, and correlations. With new technologies, data is continuously being generated, requiring agile analytics processes. Analyzing and understanding this data can provide valuable insights into customer behavior, market trends, and operational efficiency.

Big Data 78

Big Data Analytics Data Analysis 78

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. The colloquial phrase for this trend is the “consumerization of information technology.” The colloquial phrase for this trend is the “consumerization of information technology.” 1) The media landscape is fractured.

Trends 76

Trends Marketing Software Media 76

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post.

Agency 99

Agency Trends Marketing Survey 99

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Polls to gauge where followers stand on industry trends or common obstacles. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 155

Survey Software B2B Pitching 155

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Our technology speaks for itself.

Automotive 67

Automotive Technology SEO Engineering 67

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. Technology Upgrades Investing in technology upgrades can help businesses and summer travel locations handle the increased demand during the summer rush.

Tourism 97

Tourism Hotels Travel Meeting 97

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode.

Community 206

Community Nonprofit Conference Social Media 206

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 193

Financial Reddit Advertising Advertising 193

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Relationship-Building Is More Important Than Ever This blog began with the seemingly never-ending rounds of job cuts at major media outlets.

Strategy 96

Strategy Publicity Media Video 96