ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Each episode provides a rich analysis of recent news and discussions on popular topics. Check out our list of top advertising and retail podcasts too!

Sports 332

Sports Radio Retail Advertising 332

Sword and the Script

MAY 21, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. First, this same survey shows that CMOs have cut back on technology procurement.

Agency 109

Agency Survey B2B Media 109

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. If you’re looking to level up your advertising, we suggest Pattern89 to predict which creatives will perform best. Essentially, it does the analysis for you, so you can spend more time on strategy.

Technology 65

Technology Marketing Tools Google 65

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. PR research, analysis and evaluation are more accessible than ever!

Measurement 186

Measurement Communications Analysis Data 186

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JULY 5, 2023

With new technologies, data is continuously being generated, requiring agile analytics processes. Addressing data integrity issues during analysis is crucial. Real-time analysis of vast amounts of data enables companies to identify potential security threats and take proactive measures to prevent damage.

Big Data 78

Big Data Analytics Data Analysis 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 201

Trends Marketing Brand Branding 201

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 155

Survey Software B2B Pitching 155

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Editorial teams run hot and lean. Editorial teams run hot and lean. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 155

Trends Industry Marketing Financial 155

Stephen Waddington

SEPTEMBER 7, 2021

Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135

Corporate Communications Public Affairs Resources 135

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

Real Estate 156

Real Estate Case Study Technology Education 156

Contently - Strategy

FEBRUARY 23, 2023

A sentiment analysis can lead to strategic marketing decisions that greatly benefit a company’s bottom line. They successfully changed sentiment towards their brand with celebrity partnerships and a very effective advertising strategy. Just like conversations in a call center, you can measure their sentiment using NLP technology.

How To 133

How To Measurement Survey Analysis 133

Shift Communications

OCTOBER 27, 2017

In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Most influencer analysis still relies heavily on Twitter data.

Twitter 87

Twitter Social Media Media Analysis 87

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. So what are the Top 3 skills that PR pros can agree are fundamental to remaining relevant? #1– 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. One of the most common reasons behind the failure of earned media strategy is the lack of analysis.

Strategy 244

Strategy How To Media Measurement 244

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority. I’ve got a soft spot for surveys, studies and data analysis. 1) Israeli vendor builds CRM tool for PR.

Analytics 71

Analytics Report Technology Pitching 71

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 99

Agency Trends Marketing Survey 99

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 13) The average email open rates and CTRs.

Marketing 78

Marketing Publicity Survey Study 78

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns.

Publicity 120

Publicity Analysis Measurement Tools 120

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I thought it was a thorough analysis of the state of the industry. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. What story or stories are you most proud of?

Automotive 86

Automotive Report Meeting Radio 86

PR 20/20

MARCH 7, 2023

You’ll also learn valuable skills that you can apply to your marketing data tracking and analysis, like how to set up your account to meet your business needs, how to set up audiences and conversions, and how to measure success via a variety of reports. ? Find and evaluate AI technology vendors and partners. Classify AI applications.

Course 52

Course Marketing Analytics Google 52

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 105

Software Analysis Data Tools 105