Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. I’ve explored these issues, and more, in this essay. Here are the headlines.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? For example, we worked with a major publishing entity that was transitioning into a technology company. organic content, geo-targeted sales campaigns, social advertising, etc.)

Community 28

Community Agency Internal International 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. ” Ironically, Mescall adds, “ and I’m sure there’ll be nothing horribly wrong with the work.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. Trusted advisors.

Marketing 41

Marketing System Technology Google 41

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106