How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser
Contently - Strategy
OCTOBER 5, 2020
The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”
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