Konnect Agency

APRIL 24, 2024

By clearly identifying your goals, you can tailor your event strategy to achieve the desired results! This could involve partnering with influencers, celebrities, or industry experts to host the event, creating “Instagrammable” moments, and providing opportunities for guests to engage with your brand in a memorable way.

Product Launch 52

Product Launch Transportation Measurement Examples 52

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Buchanan PR

APRIL 12, 2023

The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 79

Publicity Meeting Policies Employee 79

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Prohibition

MARCH 17, 2023

Doing so can help to meet your goals whether that’s an increase in sales, attracting more talent or positioning yourself as a thought leader in the sector. Public relations can play a crucial role in supporting and enhancing this development. Then use public relations to effectively communicate this to your audience.

Publicity 62

Publicity Brand Branding How To 62

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Finally, because we’re a publicly-traded company, any public-facing message from the PR team (or any other team) can have an impact.

Interviews 223

Interviews Retail Data Engineering 223

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. So how can a PR department stand out and get C-level buy-in? The best way to do this is through attribution. How to implement PR Attribution.

Tools 170

Tools eBook System Data 170

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I doing enough?

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are some of the key components of a successful strategic communication strategy? We also host our annual National ¡Bravo! It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

NewsWhip

OCTOBER 20, 2021

The high engagement of articles about Squid Game demonstrates the powerful impact of sharing content online, and why understanding it as a metric is so crucial to adding context to your media monitoring. As such, it can be dismissed as a ‘vanity metric’ by some who cannot easily tie numbers to business performance. . That’s fine.

Measurement 78

Measurement Media Crisis Crisis Management 78

Konnect Agency

SEPTEMBER 25, 2023

In the ever-evolving world of marketing, finding innovative ways to capture your audience’s attention is essential. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference.

Radio 74

Radio Television Media Local 74

Prohibition

AUGUST 2, 2023

By leveraging the reach and influence of these individuals, brands can effectively increase their visibility and credibility in the market. Understanding celebrity endorsements One of the most impactful forms of influencer marketing is celebrity endorsements. This increased attention can lead to higher sales and brand recognition.

Brand 62

Brand Branding Reputation Consumer 62

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement. There are multiple lines of communication between brands and audience (just this week UK PR blogger Stephen Waddington outlined this).

How To 120

How To Measurement Financial Report 120

Sword and the Script

DECEMBER 21, 2021

To put it another way, predictions are equal parts analysis and aspiration. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 94

Pitching Print Measurement Report 94

PR in High Definition

MARCH 24, 2021

Everyone reacts to hard truths in their own way. A reflected truth can also be very different to what we might expect. Some of us thrive in these situations, as it gives us a reason and a way to improve and better ourselves. So, what can you do to get that perception back on track? Noom , here I come.

Reputation 107

Reputation Construction Employee Measurement 107

Cision

APRIL 19, 2016

Public relations is complex, which means proving its ROI can seem like an insurmountable task. But are you making measurement more difficult than it needs to be? If you’re searching for a one-size-fits-all blueprint, you won’t get an in-depth understanding of how your individual campaigns have an impact on your brand.

Measurement 120

Measurement Social Media Reputation Brand 120

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . BL: What do you view as the important metrics to monitor for?

Local 78

Local Analysis Measurement Data 78

Cision

MAY 26, 2015

We all understand the unique massiveness that is Facebook : 936 million average daily active users. The challenge has always been to (meaningfully) measure the impact of Facebook activity to your business objectives. What I want to do in this post is explore four ways that you can link Facebook posts to business outcomes.

Facebook 120

Facebook Analytics Measurement Google 120

Shift Communications

JUNE 12, 2017

The Impact of PR. This leads to the next question, “ what is the impact of public relations if we don’t sell things? This leads to the next question, “ what is the impact of public relations if we don’t sell things? ”. Public relations is a tool for building awareness and trust. Those are our primary outcomes.

Measurement 147

Measurement Data Study Advertising 147

Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. But we’ve been strategizing and executing around its essential elements for decades.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Melissa Agnes

JULY 3, 2018

While the allure is understandable—from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism—what I’m seeing more and more is that this image and allure is presenting a high-risk scenario to many organizations. I am well aware that these grievances are not unique to this profession.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. This can include the media, customers, employees, and the general public. This can include the media, customers, employees, and the general public.

Interviews 98

Interviews Publicity Technology Social Media 98

Barokas

OCTOBER 21, 2020

One of my clients was recently asked, “How can a leader make plans when the future is so unpredictable?” I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. So, how do these translate to communications success in 2021?

System 88

System Viral Strategy Survey 88

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. In the past two years I’ve become obsessed with understanding the circumstances that led to the elevated role of public relations during the COVID-19 pandemic and whether the situation can be sustained.

Measurement 98

Measurement Energy Conference Industry 98

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. Life has become more difficult for everyone, but for people with disabilities, daily living can be exponentially harder.

Corporate 102

Corporate Consumer Employee Print 102

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Even if you can only catch a tiny slice of that audience, you’re in for a big win. Any hitches during the fulfillment and delivery journey can easily erase the seamless and convenient experience that social commerce aims to provide. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Cision

OCTOBER 8, 2015

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Niche Content.

Social Media 120

Social Media Brand Branding Airlines 120

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Communicators and marketers must do the same to stay agile and remain competitive. The online realm continuously evolves. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Mindful Marketing

NOVEMBER 21, 2021

Marketers also have offered input through the specialization known as internal marketing , which treats employees as a unique target market and strives to meet their needs. In many ways, all these factors coalesce into one desire that practically everyone, employed or not, has each day: to feel appreciated.

Employee 90

Employee Training Leadership Video 90

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . BL: Could you take us through a real-world example?

Data 88

Data Agency Sports Creativity 88

Shift Communications

MAY 16, 2017

Outline all the details: Now is the time to think through the details on pitches and creative initiatives, and discuss those with the client so you can gain the necessary approval during the plan review process. This is a smart way of cutting down on back-and-forth later throughout the quarter and/or avoiding delays kicking off initiatives.

Creativity 141

Creativity Measurement Pitching Internal 141