Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’m Alexa St. John, transportation reporter at Business Insider. What story or stories are you most proud of?

Transportation 96

Transportation Meeting Automotive Report 96

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Too often marketers become enamored with the latest trends and tools. Predictability is dead – 2020 killed it. Predictions usually include some element of aspiration. Marketing predictions. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. News) Comtex Moody’s Analytics Newstex Postmedia Top 17 Media Outlets for Your Press Releases Let’s dive into the crux of the matter: the top 15 media outlets that can turbocharge your press release distribution efforts. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180

How To Employee Survey Exercises 180

NewsWhip

APRIL 25, 2022

As 2020 brought the start of the pandemic and forced millions of people to stay inside their homes, it also presented the earth with a rare gift of this age — a lighter human footprint. million engagements to Earth Day — but the top articles all saw tens of thousands, if not hundreds, of engagements. Official (@robertdowneyjr).

Publicity 88

Publicity Media Instagram Fashion 88

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). More than 4,400 exhibitors in 2020 attracted reporters from all over the world.

Automotive 91

Automotive Interviews Technology Mobile 91

NewsWhip

APRIL 25, 2022

As 2020 brought the start of the pandemic and forced millions of people to stay inside their homes, it also presented the earth with a rare gift of this age — a lighter human footprint. million engagements to Earth Day — but the top articles all saw tens of thousands, if not hundreds, of engagements. Official (@robertdowneyjr).

Instagram 78

Instagram Fashion Brand Branding 78

Sword and the Script

MAY 5, 2020

That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. based PR professionals in 2020.” Or, maybe it’s March 77th. We’re not sure.” That’s how The Content Advisory opened up its newsletter on May 1 st. Give our services a try.

Pitching 84

Pitching Survey System Technology 84

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Television news and online sources have seen significant upticks against a trend of decline. Media trust was more than twice the level for social networks, video platforms, or messaging services when it came to information about COVID-19.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

DECEMBER 20, 2022

“Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ Baz Luhrmann, The Sunscreen Song, 1998. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 5) Marketers will slow down. Predictions reflect facts, experience, and often a bit of hope for the future.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. Traditional press release distribution. Traditionally distribution services pay new sites a small fee every time they syndicate a press release. Or the Longview Journal in the case of this particular announcement.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

OCTOBER 5, 2021

As such, I don’t have anything witty to say up top – so let’s dive right into it. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Did I miss anyone?

Software 152

Software Tools Print Technology 152

Prohibition

FEBRUARY 27, 2020

From travel influencers giving us the desire to explore, home and interior influencers inspiring our décor and fashion and beauty bloggers giving us the urge to experiment – here’s a selection of our top 23 UK based female influencers. Influencer marketing has taken the world of social media by storm. Lydia Millen (lydiamillen).

Fashion 96

Fashion Instagram Travel Marketing 96

Sword and the Script

DECEMBER 24, 2019

but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. 5) Has freedom of the press deteriorated? “49% It’s something of a readout on the year in PR and marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. I aim to publish it on the first Tuesday of every month. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% thanks to the stronger dollar but 5% in real terms. Midsize firms bucked the flat growth trend. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? With just a couple of minutes of journalists/editors’ attention (at the most!), PR professionals must keep researching. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% thanks to the stronger dollar but 5% in real terms. Midsize firms bucked the flat growth trend. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm.

Trends 52

Trends Trade Shows Agency Communications 52

Buzzstream

NOVEMBER 10, 2020

From my experience, and that of my former colleagues’, receiving ‘Hi all’, ‘Hi [First name]’ or even no introduction at all, is an instant way to find your pitch in the trash without a second glance. During our conversation, Rishma added, “I literally don’t open the ‘hi there’ ones”. You’ll be surprised how easily you can miss an error!

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 11, 2018

5) Alignment of marketing and customer success. . – Colleen Martell | Martell Communications. 5) Alignment of marketing and customer success. “A A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. My own predictions are included at the bottom.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. But according to Google Trends, that’s not the case. For most of 2020, b2b software has had about twice as much interest. B2B companies always have to think a step ahead. Want to test your site speed?

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Here are the five biggest trends you need to know. [If But according to Google Trends, that’s not the case. For most of 2020, b2b software has had about twice as much interest. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

DECEMBER 5, 2019

Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. But these industries also benefit from a key advantage: People crave their expertise. Money affects everyone.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Research for this report was compiled in May 2020.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Research for this report was compiled in May 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52