Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. What has been most helpful? Have there been any drawbacks?

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Television Pitching Journalism Interviews 120

PRSay

MAY 11, 2020

As an experienced remote publicist, here are the key tips to help you keep sane, be productive and embrace your new work life. Maybe you would call your mom, listen to music, or tune in to the news as you drank your morning coffee on your drive or public transportation ride to the office. Fake a commute. No, seriously!

How To 138

How To Transportation Enterprise Meeting 138

The Resolution Blog

NOVEMBER 30, 2018

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. A failed sell in doesn’t mean that your story is dead? A failed sell in doesn’t mean that your story is dead?—?far

Case Study 120

Case Study Study Local Pitching 120

Solo PR Pro

JULY 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day. Manage your day and week with a calendar app. Bottom line?

Meeting 98

Meeting Writing Pitching Case Study 98

Maxim Behar

JULY 26, 2023

Host: Hello, I am talking with the manager, journalist, diplomat, PR, and media expert Maxim Behar. Maxim, hi, welcome to your office, thanks for your hospitality. Host: That's great and it shows that you love your job. Maxim, you are of Jewish descent can you tell us more about your roots?

Training 52

Training Newspapers Meeting Hotels 52

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Host ( Teodore Danchev): Hi friends I'm Teo and I'm honored to be conducting this master class. Hello, how are you?

Leadership 59

Leadership Social Media Creativity Ethics 59

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Create a PR Calendar. Know your Audience.

Company 81

Company Brand Branding B2C 81

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Share Your Content Yourself.

Social Media 120

Social Media Blogging Media LinkedIn 120

Ethical Voices

DECEMBER 5, 2022

Why don’t you start off by telling us a little bit more about yourself and your career? Radio was my first love. The hard part was that my executive team didn’t necessarily see it that way. But in that way, they were able to go through mental contortions to say, “Hey, this is fine. We can do this.”

Ethics 78

Ethics Publicity Radio Local 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Cision

APRIL 28, 2015

Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Practice your new technique until you master it, especially on the little things that “don’t count.” Reinforce your new skills by making them a habit. Bad content is just like bad fuel.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Maxim Behar

JULY 6, 2023

We have with us the PR expert, Maxim Behar. You read it in a way like that? Host: In the dedication you wrote: "Ivo Siromahov and Ku-Ku band, I love you and I'm waiting for you in Seychelles" Maxim: Wait, wait: "Ivo Siromahov, Slavi" Host: You will have a hard time moving him off the couch, but one of us can one day. Maxim: Yes!

Hotels 52

Hotels Tourism Local Course 52

Polaris

DECEMBER 14, 2014

He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. Best business book: The 4-Hour Workweek by Tim Ferriss.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Ethical Voices

APRIL 3, 2023

Why don’t you tell us a little bit more about yourself and your career? I didn’t really take a typical PR path. It’s kind of where the PR side started to kick in. Joining me on this week’s episode is Pete Scott , the president and CEO of American Pet Products Association. We were very strong.

Ethics 78

Ethics Privacy Data Financial 78

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. PepsiCo’s global insights framework | 3:46-4:40. How to find content and cultural trends | 4:41-5:03. Can you tell us what does this studio do, and what is your role within it and what is your day-to-day work? Watch webinar. Read transcript. Lauren Powell: Sure.

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Trends Brand Branding Reddit 78

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. Whatever you do, get the word out to your base and encourage your teammates to share as well. People do not see everything PR is doing, so it’s.

Media 95

Media B2B Groups Conference 95

Doctor Spin

JANUARY 27, 2022

This post will provide several powerful mindsets and techniques to help communicators- and PR professionals avoid stress and mental illness. During my 17 years in the PR industry, I know of countless former industry colleagues who suffered periods of stress-related mental health problems. Are PR Professionals … Weak?

Publicity 52

Publicity How To Industry Study 52

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. Glad to help!”

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Pitching Twitter Print Software 157

Rock the Status Quo

JANUARY 16, 2015

Date: April 4, 2014 at 5:46:42 AM MST. We’ve put together a few checklist items for the ultimate brunch event. Now we want to know what makes your perfect brunch. Unless it is an editor responsible for editorial on many topics, you must either tailor your pitch to their needs or not bother. Good luck with that.

Pitching 100

Pitching eBook Blogging Engineering 100

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? By the way, for anyone that doesn’t know what technical writing is, don’t worry. Watch webinar. Read transcript. Follow Chris on LinkedIn.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

NOVEMBER 19, 2019

2) Briefly, where are you now in your professional career, and how did you get there? 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Can a good story create value for a brand?

Storytelling 84

Storytelling Brand Branding Customer Service 84

Communications Conversations

NOVEMBER 11, 2022

In many ways, over the last 13 years, I’ve gotten paid to network. In many ways, over the last 13 years, I’ve gotten paid to network. At least that’s the way I see it; and 2) I just enjoy it. I’m not great in big groups (parties), but I love the one-on-one dynamics. Here’s my math.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Rock the Status Quo

SEPTEMBER 3, 2014

I have a few ideas on why these things are true, and how you can benefit as a PR pro. Most Full Service Digital Agencies Aren’t Truly Full Service It’s hard to shove your stake in the ground and claim one small area of the mountain. They are frantically trying to hire, but can’t find the right combination of skills.

Agency 188

Agency SEO Advertising Advertising 188

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Journalists typically spend seconds glancing at each subject line in their inbox, and even if your pitch passes the subject line stage, a strong introduction and story is crucial. If you thought the subject line was your starting point, think again! It’s as simple as that.

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Pitching Writing Digital PR How To 164

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

B2B 77

B2B Media eBook Interviews 77

Cision

AUGUST 18, 2016

What are you most excited for in your new role as vice president of Cone Communications? What will your role entail? I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing. How do analytics drive PR strategy?

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Buzzstream

MARCH 21, 2024

Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Why Build Your Own Media List? In fact, for most digital PRs, they are a necessary part of their digital PR toolkit.

Construction 62

Construction How To Media Google 62

PR 20/20

APRIL 30, 2019

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Take a quick inventory of your inbox/es and answer these three questions: How many newsletters are you subscribed to? How does your company’s newsletter compare to the ones you were left thinking about in the exercise above?

B2B 79

B2B Exercises Report Analytics 79

PR Fuel

APRIL 9, 2021

It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! We’re going to go over some of the best tactics for grabbing their attention and selling them on your story in this blog post. It’s difficult to get a reporter’s attention these days.

Pitching 60

Pitching Strategy Examples Report 60

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. 1) Earned media is sales enablement. a) Results may vary.

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Study Media Relations Media Measurement 138

Communications Conversations

JULY 20, 2017

Let’s hear more about Sarah–and her qualities–in this latest installment of the PR Rock Stars series. Let’s hear more about Sarah–and her qualities–in this latest installment of the PR Rock Stars series. I’ve “known” Sarah Matsumoto for a long time now. She’s genuine.

Corporate 0

Corporate Agency System Meeting 0

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. DM us for a pretty little parcel. pic.twitter.com/NAuoISgaGq. ’ Yikes.

Crisis 71

Crisis Government Social Media Reputation 71

Rock the Status Quo

FEBRUARY 3, 2015

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. PR is not a profession. Come meet my PR."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Watch webinar. Read transcript. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Paul Quigley, CEO and Co-Founder, NewsWhip. Talking Points. W2O rebranding to Real Chemistry | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. DM us for a pretty little parcel. pic.twitter.com/NAuoISgaGq. ’ Yikes.

Crisis 62

Crisis Government Social Media Reputation 62