5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Consumers will adopt creative st͏rategies ͏to stretch their budgets. Trust in brands is shifting towards peer-to-peer recom͏men͏dations. Niche markets and targeted products will flourish.

Consumer 78

Consumer Ethics Trends Mobile 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Probably not.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. Here’s to putting the knowledge to good and constructive use!

Construction 182

Construction Storytelling Tools B2B 182

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. It has transformed from celebrities charging for a single tweet to a sophisticated system that drives brand growth exponentially.

Marketing 62

Marketing B2C Advertising Advertising 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. An effective campaign that makes sense for the brand and its messaging. You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MAY 14, 2024

Rounding out the top five answers were the following: 17% would invest in hiring and talent development; 10% would invest in more digital ads; 8% would invest in brand building; 7% would invest in AI or automation; and 5% would invest paid media. I think this number speaks volumes to the state of B2B marketing. >>>

Survey 103

Survey B2B Marketing Software 103

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

FEBRUARY 13, 2024

Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram LinkedIn Social Media Media 62

PRSay

FEBRUARY 28, 2024

Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. 21 titled “Black Voices Defining the Industry in 2024.”

How To 100

How To Nonprofit Resources Groups 100

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. How do I write it so they follow along without getting bored?

Meeting 94

Meeting Engineering Journalism Media 94

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

OCTOBER 5, 2023

Planning for 2024 already? Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust. Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below.

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. These should help with adding an extra piece of creativity to upcoming campaigns. Another month, another ads round-up to make sure you are all up to date on the recent changes/updates.

Advertising 62

Advertising Advertising Social Media Tools 62

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Image by Burger King 2.

Trends 52

Trends Strategy Marketing Brand 52

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

PRSay

NOVEMBER 15, 2019

Estimates showed that Disney+ could attract 82 million by 2024. Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. Even before its official launch, the service reportedly had more than 1 million subscribers.

Analytics 159

Analytics Television Banking Data 159

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Product Creation. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Burrelles Fresh Ideas

JUNE 6, 2023

“What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

MARCH 14, 2024

Now life is much more creative because it takes a lot of skill to make a product for 15 seconds or for 30 seconds, and it's very easy to make a movie that is two and a half hours long, like "The Assassins of the Flower Moon" or "Oppenheimer," but ultimately all these people deserve great respect, because. Of creativity in general.

Film 59

Film Industry Television Technology 59

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. The tool uses proprietary AI to monitor brand risk and narratives. In 2024, Cision says it will add a new metric it calls “stance.” Brands (NYSE: YUM). One new product for Cision.

Software 128

Software Pitching Ethics Privacy 128

Maxim Behar

JANUARY 31, 2024

Even recently made his debut in the US hip-hop and rap scene with a smashing hit called “PR We Are” which seems to be the first very song written and reached global charts about this so creative business. “ has emerged as a standard-bearer for precision in Public Relations, synonymous with innovation and creativity.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Buzzstream

FEBRUARY 1, 2024

With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Unlinked mentions are an excellent way for brands to pick up high-quality backlinks.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MAY 2, 2024

We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. I click New Sequence to create something brand new for my project. Why It’s So Important to Pitch Relevant Journalists in 2024 We are in very interesting times. Let’s try to focus on reporters. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? It also does a tremendous disservice to the company from a brand-building and marketing perspective. When I was running creative services at Lehman Brothers, we established a model where there was a designated relationship manager for each business unit—i.e.,

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. Building a unified yet diverse strategy: While allowing departmental autonomy, all content should still thread together to reinforce your brand’s core message and values.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. This type of video content offers practical value to viewers, helping them solve problems or understand complex topics, which in turn fosters loyalty and appreciation for your brand.

Leadership 98

Leadership Video B2C Interviews 98