Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Tough Sledding

OCTOBER 3, 2022

Since my retirement from teaching 4 years ago, I’ve all but given up on blogging. And because I find no compelling reason to maintain this site, I will move the content offline at the end of 2022. ” Once it got rolling, ToughSledding became a compulsive habit that gave me a creative outlet while also fueling my ego.

Facebook 69

Facebook Blogging Creativity Writing 69

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. The National Highway Traffic Safety Administration estimated that 42,795 people died in motor vehicle traffic crashes in 2022. ” ​ Subscribe to Mindful Matters blog. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Blogs, Books, and Podcasts. Take advantage of self-directed learning with blogs, books and podcasts in your areas of interest. Coursera , and LinkedIn.

Conference 80

Conference Reddit Local Course 80

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. Google launched this in August 2022.

System 62

System Google Policies Guidelines 62

Doctor Spin

DECEMBER 26, 2023

Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. The Blog Project: 10 Years of Improving My English. The Blog Project: 10 Years of Improving My English. Doctor Spin | The PR Blog. I’m also constantly re-writing a book on public relations called “Amplify.” Doctor Spin | The PR Blog. 2 Silfwer, J.

Leadership 52

Leadership Blogging Course Resources 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Hear from the team as they share how they got to where they are now in an exclusive, blog series showcasing the diverse backgrounds of Hoffman Europe.

B2B 41

B2B Creativity Agency Writing 41

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. People love a creative promotion. You can read more about the coverage of big tech more broadly in our recent blog here. The top publishers writing about brands. Here’s what we learned.

Brand 88

Brand Branding Healthcare Report 88

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 100

Interviews Publicity Technology Social Media 100

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Extracting summaries or lists of key points/topics. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Maggie Lamaack. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Please support my blog by sharing it with other PR- and communication professionals. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. For now, I’ll settle for this: I asked ChatGPT to write a press release about a fictitious hotel in Reykjavik, Iceland.

Hotels 52

Hotels Travel Resources Data 52

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Barry’s 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” was published in April 2022. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Small Business 52

Small Business Social Media Radio Media 52

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. .’ ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Advertising 81

Advertising Advertising Chemicals Energy 81

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

B2B 118

B2B Marketing Survey Software 118

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Whitt Independently published November 2022. We desire to perform our work excellently with plenty of zest and zeal. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword.

Survey 90

Survey How To Reddit Pitching 90

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list).

Instagram 60

Instagram Analytics Mobile Employee 60

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. Scripps School of Journalism spring quarter of my junior year.

Education 52

Education Marketing Conference Agriculture 52

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132