Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. The post 2021 PRedictions: A look at what’s to come for the PR industry appeared first on Onclusive. What will be our “new normal”? Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Instilling trust is the 2021 challenge. This is an edited version of a post that first appeared on the10company blog. Empathy is essential.

Trends 186

Trends Communications Skype Employee 186

Contently - Strategy

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Are you able to go beyond blog posts and create for the channels and formats your audience craves the most? Technology. Creative Talent.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR. Nurturing Fruitful Relationships.

Publicity 88

Publicity Technology Industry Social Media 88

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

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Meeting Automotive Media Transportation 82

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

PR in High Definition

JANUARY 26, 2022

So, for some, keeping abreast of technology news last month may not have been a priority. In more positive news, there was lots of evidence that 2021 was a good year for many. And, on the ground, Strava’s data showed that people were 38% more active in 2021 than 2020. Not to worry though, we have you covered.

Privacy 62

Privacy Technology Google Video 62

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults in May 2021 to gauge U.S. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

PReview: A Blog by NewsVoir

MARCH 1, 2021

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Today traditional mediums have become […].

Publicity 60

Publicity Television Radio Newspapers 60

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative. Mmhmm allows you to create Weekend Update-style videos.

Trends 130

Trends LinkedIn Video B2B 130

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace.

Technology 78

Technology Trends Employee Mobile 78

Cision

MARCH 3, 2021

See why Cision COO Nicole Guillot was named to PRWeek’s Dashboard 25: Class of 2021.

Technology 120

Technology Communications Blogging 120

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. 2021 Journalist PR Content Preferences. What’s working in global PR and media relations right now? images, 44.6%

Report 52

Report Trends Media Infographics 52

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Leverage technology. If your PR budget is cut dramatically, you may need to scale back your ambitions. Empower your in-house team.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Leverage technology. If your PR budget is cut dramatically, you may need to scale back your ambitions. Empower your in-house team.

Software 78

Software Resources Tools Agency 78

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? The post May your 2021 comms campaigns be blooming marvellous appeared first on Firefly.

Energy 116

Energy Creativity Technology Marketing 116

Flack's Revenge

DECEMBER 12, 2022

But I am not sure how seriously people took the Metaverse before Facebook’s grand pivot, which was announced on October 28, 2021, when Mark Zuckerberg laid out the vision in a keynote at the Oculus Connect show. A Look at Technology Evolution. The term originated in Neal Stephenson’s 1992 science fiction novel, Snow Crash.

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It can’t access information beyond the end of 2021. I’ve run into many of the same limitations I found with that experimental blog post with that kind of content.

Tools 353

Tools Trends Creativity B2B 353

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan. Author: Jaclyn Bussert.

Technology 86

Technology Automotive Trade Shows Hotels 86

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

NewsWhip

NOVEMBER 3, 2021

The top brand story of 2021, having generated nearly 1.3 While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. You can read more about the coverage of big tech more broadly in our recent blog here. Here’s what we learned. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. 2021 Journalist PR Content Preferences. What’s working in global PR and media relations right now? images, 44.6%

Report 40

Report Trends Media Infographics 40

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. Earlier this year the digest helped us discover a blog post that misrepresented our brand and by getting that information in a timely manner, we were able to quickly notify legal and resolve the issue.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

NewsWhip

AUGUST 26, 2021

The technology industry has had such a profound impact on our society, especially in the past 10 years. If you’d like to read more about CEOs in the news, head over to our blog about Bezos and Branson’s race to space and the PR lessons that emerged from it here. .

Media 78

Media Community Leadership Employee 78

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Cisco predicts that by 2021, 80% of online content will be videos. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Communications technology. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Blog: What is PR?

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Survey Communications Ethics Measurement 120

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! With this advanced technology, you’ll be able to consistently track which content your audience engages with the most and produce more content like that in order to increase your brand’s website visitation and interaction.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . With this advanced technology, you’ll be able to consistently track which content your audience engages with the most and produce more content like that in order to increase your brand’s website visitation and interaction.

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

MAY 3, 2022

billion in 2021 . That’s the first story in this month’s roundup of PR technology news. billion in 2021. The large vendors “enjoyed double-digit revenue growth in 2021 through a combination of organic growth and acquisitions, there were other notable market drivers,” the company said in a press release on the report.

Software 100

Software Study Pitching Analysis 100