Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Cisco predicts that by 2021, 80% of online content will be videos. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 177

Enterprise Big Data Technology Analysis 177

NewsWhip

APRIL 25, 2022

2021 didn’t show as dramatic of an impact physically or in terms of engagement — although compared to this year it was miles ahead with 2.97 The Daily Wire had the most engaged article in 2021, reporting about the Republican’s opposition to AOC’s Green New Deal proposals , which totaled 286k engagements. . Official (@robertdowneyjr).

Instagram 148

Instagram Fashion Brand Branding 148

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. Think about how much work that is: try writing a blog post every day – then add two more. 30% said, “new technologies that are helping businesses and consumers.”.

Study 169

Study Communications Survey Pitching 169

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 152

Company Tools Technology Software 152

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. The company sells services and was using proprietary technology to assist in the delivery of those services. Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T.

Social Media 52

Social Media Media eBook Technology 52

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. What does that mean?

Software 121

Software Technology Advertising Advertising 121

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. billion in 2021. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code.

Software 85

Software Media Relations Pitching Media 85

NewsWhip

APRIL 25, 2022

2021 didn’t show as dramatic of an impact physically or in terms of engagement — although compared to this year it was miles ahead with 2.97 The Daily Wire had the most engaged article in 2021, reporting about the Republican’s opposition to AOC’s Green New Deal proposals , which totaled 286k engagements. . Official (@robertdowneyjr).

Publicity 88

Publicity Media Instagram Fashion 88

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 5) Articles, blog posts and content picks. Michelle Garrett rounds up digital marketing advice for 2021. * * *.

Pitching 151

Pitching YouTube Community Company 151

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

NewsWhip

APRIL 25, 2022

2021 didn’t show as dramatic of an impact physically or in terms of engagement — although compared to this year it was miles ahead with 2.97 The Daily Wire had the most engaged article in 2021, reporting about the Republican’s opposition to AOC’s Green New Deal proposals , which totaled 286k engagements. . Official (@robertdowneyjr).

Instagram 78

Instagram Fashion Brand Branding 78

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But, this is a blog about PR, communications and media relations, so enough about the plot summary. He is left trying to write down individual tweets, which is both humorous and pathetic.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 85

Software Pitching Internal International 85

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. The service will no longer be available as of August 1st 2021 [sic].” Can your agency bring big ideas and execute?

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” I do have a sense of humor. Onclusive buying spree continues.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. ” ​ Subscribe to Mindful Matters blog.

Ethics 94

Ethics Advertising Advertising Analysis 94

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Critical Mention has been steadily building out functionality that places it in the all-in-one PR technology category. Cison has not named a replacement at the time of this writing.

Software 85

Software Case Study Pitching Technology 85

PR in High Definition

AUGUST 24, 2020

I’d like to follow with my thoughts on re-thinking ways of working and equipping your team and/or agency to finish 2020 on a high note, and face 2021 in a strong position. There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. Collaboration in bursts.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Bianchi Biz Blog

FEBRUARY 2, 2023

For those facing writer’s block , ChatGPT can help you get past that blank page, by gathering and logically organizing information, compiling lists, and offering one or more approaches to help you tackle your writing assignment. So overall, for us, it was a useful experiment, and it did save a few minutes of writing time.

Automotive 80

Automotive Training Customer Service Data 80

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Please support my blog by sharing it with other PR- and communication professionals. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.”

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 177

Survey Marketing B2B Study 177