Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. social media posts. images, 44.6%

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Report Trends Media Infographics 52

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code.

Software 85

Software Media Relations Pitching Media 85

PReview: A Blog by NewsVoir

MARCH 1, 2021

Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public Relations has also been developed over the time and technological advancements. Today traditional mediums have become […].

Publicity 60

Publicity Television Radio Newspapers 60

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

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Brand Branding Media Measurement 370

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. social media posts. images, 44.6%

Report 40

Report Trends Media Infographics 40

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The media relations struggle. Communications technology. 2021 Strategic Communications Survey Final from Frank Strong. Blog: Code of PR Ethics?

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Survey Communications Ethics Measurement 120

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 87

Technology Automotive Trade Shows Hotels 87

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

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Resources Technology Data Tools 195

Sword and the Script

MAY 3, 2022

billion in 2021 . While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. That’s the first story in this month’s roundup of PR technology news. PR spending on media intelligence grows. billion in 2021.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications.

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Study Communications Survey Pitching 169

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. Thank you for reading!

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SEO Software Resources Newspapers 102

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Video summaries of current blog posts are another way to ramp up video content.

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B2B Facebook LinkedIn Small Business 344

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

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Media Fashion Television Radio 162

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

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Marketing Content Marketing Data Social Media 192

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. The service will no longer be available as of August 1st 2021 [sic].”

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Pitching Report Software Survey 89

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

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Survey Marketing B2B Study 177

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”.

Technology 81

Technology Company Analytics Writing 81

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. billion in 2021. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators? appeared first on Landis PR.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Automated social media accounts, particularly bots, can muck up your social listening efforts. Critical Mention announced , “Instagram tracking as part of its Earned Media Suite.”

Software 85

Software Case Study Pitching Technology 85

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. , and it’s important for PRs to be honest with our clients about this.

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Reputation Media SEO Case Study 62

Doctor Spin

DECEMBER 20, 2023

2021, April 29). Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” 2021, April 29). Linkedin.com. 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Content picks. Try our services.

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Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know?

Financial 89

Financial Video Survey Google 89

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.”

Meeting 69

Meeting Media B2B Transportation 69

Bianchi Biz Blog

FEBRUARY 2, 2023

The results can be inaccurate, outdated or incomplete if the work is done using an old data set ( currently ChatGPT’s data set ends in 2021, so responses may not include more recent information ). Another limitation of ChatGPT is that it is a machine learning model, which means that it is dependent upon the data set it examines.

Automotive 80

Automotive Training Customer Service Data 80

wiredPRworks

FEBRUARY 14, 2022

With an emphasis on using social media to help tell a more impactful story, her strategies lean towards pivoting as technologies shift to encourage fresh and engaging content. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Her podcast, Growing Social Now, launched in 2021.

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Social Media Trends B2C Media 52

Landis PR

MARCH 7, 2022

Note: This is a reposted blog from bianchipr.com. reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. For the original post, please see here. By: Bianchi PR.

Automotive 52

Automotive Meeting Policies Media 52

The Hoffman Agency

NOVEMBER 23, 2021

Well, my internship officially ended on August 31, 2021. appeared first on "What's HAppening" Blog. By Elise Harrell, Account Coordinator. It was a four-month internship, and I truly learned more about PR in that time than I ever learned in college. As they say, you must start somewhere.

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Internal International Meeting Writing 36

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. The media mix that includes the integration of paid and earned media will be more important than ever in 2022.”. Jim Bianchi, President, Bianchi Public Relations , Detroit, Michigan.

Trends 52

Trends Trade Shows Agency Communications 52

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 71

Exercises Employee Social Media Communications 71

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? What happens when influence outshines advertising? Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 62

Exercises Employee Social Media Communications 62

Doctor Spin

MAY 21, 2021

Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. “Why on Earth are our website visitors so darn obsessed with one of our employee’s old blog posts? So, what are the stupid majorities today in your industry? What is so interesting about that particular one?”

How To 52

How To Hotels Survey Employee 52

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. The average blog post was 1,376 words in 2022.

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B2B Marketing Survey Software 118