Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING.

Marketing 113

Marketing Instagram Media SEO 113

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

Karen Freberg

DECEMBER 23, 2020

We have all heard about the growing pains and wishes that 2020 would end quickly. What 2020 has taught me is if you think you have seen it all – wait, anything can happen! 2020 has brought back social to social media. I am talking about the great community of Marketing Twitter. Why is this happening?

Social Media 78

Social Media Media Conference Community 78

Stephen Waddington

DECEMBER 2, 2019

It’s a means of thinking out loud, sharing ideas, and building a community. We’ve all got a story about dodgy data or influencers over stretching and making daft demands of brands. A new survey is in the works for 2020. Blogging has become an important part of my life in the past decade.

Community 85

Community Survey Government Blogging 85

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

DECEMBER 9, 2020

In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” BE THE GUIDE.

Reputation 88

Reputation Brand Branding Crisis 88

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Instagram 405

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you. I’m not trying to throw the baby out with the bath water.

SEO 125

SEO Google Hotels Strategy 125

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Communications Conversations

JANUARY 7, 2020

Now, on to 2020! But, I’d love the chance to sit down and chat with her in 2020 (specifically to talk podcasting!). Given my background with Employer Branding at Sleep Number and Andersen Windows & Doors, I’m curious to hear what Dobby’s been up to at LoL. Looking to cross paths with her in 2020.

Banking 78

Banking Airlines Social Media LinkedIn 78

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. They also displayed a rich understanding of the gaming community. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy.

LinkedIn 62

LinkedIn Video Social Media Film 62

Stephen Waddington

JUNE 23, 2020

Health Joe Wickes Fitness Adriene Mishler Food Jack Monroe Finance Martin Lewis Music Tim Burgess Fundraising Captain Tom Moore Lobbying Marcus Rashford Crisis management Jacinda Ardern Brand fail Joint winners: Sports Direct and Wetherspoons Venue Barnard Castle App Winner: Replika Runner-up: Houseparty Campaign of the Year Joint winners: Captain (..)

Creativity 78

Creativity Industry Crisis Management Sports 78

NewsWhip

MAY 8, 2020

Mental health narratives in 2020. This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. Another way brands helped was to simply look after their workers.

Brand 142

Brand Branding Exercises Healthcare 142

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 157

Company Nonprofit Apparel Banking 157

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts.

Analysis 144

Analysis Tools Software SMB 144

Prohibition

DECEMBER 17, 2020

Christmas adverts have been hitting our screens for weeks now and we always wait in anticipation to see what our favourite brands will do each year! We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. What a year it’s been!

Video 62

Video Social Media Creativity Community 62

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well. — Paddy Power (@paddypower) April 5, 2020.

Brand 71

Brand Branding Healthcare Community 71

PRSay

APRIL 13, 2021

At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta. The Community Foundation moved from $880 million in assets with annual grant-making of $80 million, and no brand awareness, to $1.2 billion in assets with annual grant-making in 2020 of $177 million.

Telecommunications 198

Telecommunications Community Ethics Financial 198

Karen Freberg

OCTOBER 13, 2019

Here is what I will be doing for Spring 2020: Facebook Blueprint Pilot Program. ” This actually was a big discussion in the #SMprofs community this past week. This is what some of these brands have done – and I give them major props for taking the time and effort to engage with educators and students about their products.

Social Media 72

Social Media Media Pinterest Education 72

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). More than a year later, these DE&I communications and programs are entering their sophomore phase, where enthusiasm has tempered and calls for action go unanswered.

Communications 78

Communications Employee Financial Community 78

ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. Many freelancers take advantage of Substack to establish their personal brand and gain a following, so it’s a fertile area for identifying specific writers. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

NOVEMBER 20, 2020

million in 2020, making it the second-largest ethnic group in the country. has worked with Hispanic communities in the United States for more than 30 years, and has witnessed their growth firsthand. We sell coffee from Puerto Rico in both cities, but different brands and price points in each market.”. Que lengua?

Marketing 182

Marketing Airlines Groups Community 182

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 106

Media SEO Analytics Analysis 106

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. The Results: From a Pilot Blog to a Global Media Brand. Developed Formal Online Education: Finally, the Institute launched an online education platform in July 2020: AI Academy for Marketers.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165