Communications Conversations

SEPTEMBER 10, 2021

Question #1: Is part of your existing content strategy based on thought leadership? In 2018, the average household had 1.7 ” Question #3: Do you know what your brand “sounds like?” And, in many ways, ads are part of your “brand content.” If yes, a podcast may make sense to explore.

Strategy 130

Strategy Brand Branding Analysis 130

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 163

How To Employee Leadership Nonprofit 163

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. Let’s try that again.

Survey 118

Survey Agency Report Corporate 118

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It’s been a really enjoyable, breezy experience. I think it’s a balance.

Sports 94

Sports Communications Viral Fashion 94

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

OCTOBER 12, 2018

When you don’t have dollars, then you should be setting up brand partnerships. When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand.

Conference 111

Conference Internal International Storytelling 111

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The pledge has been embraced by big-brand Business Roundtable members from Apple to JPMorgan Chase. The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages. Millennials in particular pay attention to corporate brand values, both as customers and as a part of the workforce.

Corporate 203

Corporate Reputation Employee Government 203

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. In fact, now may be an opportune time to take a new approach to personal branding for corporate leaders. How should a CEO convey leadership? Yet the C-level role is more critical than ever.

Technology 165

Technology Leadership Privacy Trends 165

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 197

Meeting Education Ethics Leadership 197

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

MAY 15, 2024

Critical audiences today expect transparency from brands and those with whom they do business. In February, the Pew Research Center found that “40% of Americans who get news from social media say inaccuracy is the thing they dislike most about it — an increase of 9 percentage points since 2018.” It makes sense.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Stern + Associates

APRIL 17, 2023

Creating short-form video content can be a powerful tool for executive visibility because it enables leaders to showcase their thought leadership in a concise and engaging manner – all while lifting the veil on the mysterious and lesser-known nature of the executive. Are you looking to increase brand awareness?

Video 89

Video YouTube Instagram Social Media 89

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Can brands actually keep themselves out of Facebook’s ecosystem over the long-term?

Brand 118

Brand Branding Marketing Facebook 118

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. ” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the causes they cared about, and political leaders too. .”

Ethics 218

Ethics Social Media Energy Interviews 218

PRSay

MARCH 28, 2018

At public and private institutions, communicators should regularly assess their own institutional brands and value. Institutions are questioning their own worth, asking themselves “What’s our story?” and “How do we tell our story in the face of increasing competition?” Our CHE Senior Summit keynote panel will address this question head-on.

Education 94

Education Policies Social Media Crisis 94

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The solution leverages artificial intelligence to recommend similar authors based on common attributes and characteristics.

Analytics 150

Analytics Data Big Data Technology 150

Cision

SEPTEMBER 28, 2017

” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. You’re going to see where [brands] look more to earned media. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JUNE 8, 2019

Forrester’s Jay Pattisall discusses the ‘sea of sameness’ effect that brands now face in a recent article entitled ‘ Is Your Brand Desperate to Differentiate ?’”. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg. Talk to Us !

Creativity 79

Creativity Technology Marketing Web 79

Sword and the Script

APRIL 23, 2019

As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Communications is a function of leadership.

Technology 134

Technology Study Communications Survey 134

PRSay

MARCH 29, 2018

How can colleges cut through the clutter and show the value of higher education to brand ambassadors and skeptics alike? The media landscape continues to evolve and communicators can no longer rely on earned media to tell their stories.

Education 74

Education Communications Privacy Construction 74

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads.

Advertising 87

Advertising Advertising B2C Retail 87

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. For the original blog, please visit here. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice.

Video 160

Video Banking Data Software 160

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158