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How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

How To 252
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Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand

Ronn Torossian

The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation.

Consumer 195
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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256
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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136
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Five Key Takeaways from the 2018 Growth PR Conference

Onclusive

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Ty Shay, CMO of Lifelock, opening up the 2018 Growth PR Conference. Stay focused on your positioning and branding.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.

Trends 185
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Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. In 2018, we will see the rise of more storytelling.

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