The Proactive Report

NOVEMBER 12, 2016

Analytics: Track all activity and content – social, media coverage, referrals and on-site behavior in your newsroom and blog. Visual Literacy & IQ: By 2018 84% of all content online will be visual. Know what works and what doesn’t. Report ROI. SEO: Search engines are now regarded as a media source by the public.

SEO 153

SEO Engineering LinkedIn Analytics 153

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. billion in 2018, which is “represents double-digit growth from the prior year.” Learn more: report registration page ; PR News infographic. Here we go….

Software 106

Software Reddit Marketing Survey 106

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. This is what my 2018 looks like: What do we see above? What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Communications Conversations

JANUARY 11, 2018

Blog posts. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Tons of publishers and companies are pouring millions of dollars into producing more video in 2018. E-newsletters. White papers.

Consumer 104

Consumer Print Reddit Video 104

Critical Mention

FEBRUARY 28, 2019

According to Statista , in the fourth quarter of 2018 for Facebook, in particular, it was found that 1.52 In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. billion active users visited Facebook daily. Until next time! Critical Mention.

Facebook 62

Facebook Infographics Financial Writing 62

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 12, 2018

wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools. and execute on them

Creativity 61

Creativity Infographics B2B Corporate 61

Waxing UnLyrical

AUGUST 29, 2019

Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. Infographic via smallbizgenius. Besides being a regular contributor to several tech and digital marketing blogs, Andriana Moskovska is proud to call herself SmallBizGenius’s community manager. Image by Maddi Bazzocco via Unsplash, CC0.

How To 74

How To Infographics Sports Small Business 74

Beyond PR

MAY 15, 2018

According to Cision’s 2018 State of the Media Report , social media and reductions in video and multimedia production costs will be major factors driving the future of the media industry. If a blog’s readership prefers video, then consider creating a multimedia press release that includes video. In the car? Have 15 minutes?

Marketing 49

Marketing Infographics Video Consumer 49

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

JULY 23, 2018

The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article? These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. They check to see who links to your website, blog, Facebook page. Owned Links.

Google 113

Google Guidelines Web B2C 113

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Images are essential when it comes to backlinking opportunities.

How To 60

How To SEO Mobile Google 60

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 5, 2020

However, in an email exchange with this blog, CEO Greg Galant says there is a distinction: “Our broadcast monitoring is through an integration we have with TVEyes, but the data we have for our broadcast database is our own. Images and infographics are an excellent way to provide context to your news story.

Pitching 85

Pitching Survey System Technology 85

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. This revised article has been published before on PRdaily.com on April 3, 2018. These days, every company must be a publisher.

Video 84

Video Engineering Financial Infographics 84

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Business Wire traces the use of infographics in earnings announcements back to comic books. And it’s not just the startups anymore.

Software 93

Software Banking Technology Data 93

Shift Communications

JANUARY 16, 2018

When was the last time that you created an infographic? 00:07:24] Your Blog. When was the last time you blogged on your corporate blog? And when was the last time that you actually read your corporate blog? How many people read the corporate blog? But your blog should not go away. Build one today.

Facebook 116

Facebook Video Brand Branding 116

Buzzstream

FEBRUARY 3, 2021

Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Solo PR Pro

MAY 15, 2018

85% of people say they'd like to see more video from brands in 2018. Infographic via Deposit Photos. ” Michelle heads up Voice Matters, LLC , and is also a contributor to the Solo PR Pro blog. . According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service.

Video 57

Video Marketing Mobile YouTube 57

Sword and the Script

FEBRUARY 3, 2018

Earned Media Poised for New Prominence in 2018 [UML]. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. Does Blockchain Really Have Marketing Potential? Talk to Us !

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2018: 20 Insightful PR and Marketing Predictions for 2018. The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

DECEMBER 5, 2019

In 2018, audiences spent an average of 1:26 seconds with financial services content. Average attention time for all other industries in our data set only moved from 1:32 seconds in 2018 to 1:34 seconds in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Marketers just throw an article on a blog and expect everyone to show up. Develop a distribution strategy. That’s not a strategy; it’s just wishful thinking.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you used to publish one article per week, now you can try two.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111