Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Dark Social and Influence. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Consumers are especially distracted by many other priorities for their attention. User Growth. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Iterative PR Measurement. Check out our list of the best PR conferences to attend in 2017.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Journalists get frustrated with PR Professionals.

Journalism 258

Journalism Social Media Study Comparison 258

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Consumer health and fitness.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s also why Walmart should have looked at buying Yahoo in 2017.

Trends 87

Trends Marketing Mobile Web 87

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. billion have social media accounts. To be successful on social media doesn’t require an entire team.

Small Business 40

Small Business Social Media Media Employee 40

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified allows you to monitor all the major social media sites and online news sources. 3) Connect: beyond a media contact database. 2) Listen: simple searches and monitoring.

Software 117

Software Tools Publicity System 117

Shift Communications

JANUARY 29, 2018

Social media experts proclaimed that everything was fine; business press declared the era of social media over. What actually happened, and how measurable has the impact been? Our timeframe of data was from December 1, 2017 to January 27, 2018. Methodology. Major corporations in the Fortune 500.

Facebook 110

Facebook Corporate Social Media Data 110

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Presspage

JULY 25, 2017

Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017. Next to that, most companies have online data already available, they just lack the knowledge and tools to effectively use it.

Data 92

Data Tools Measurement Big Data 92

Prakkypedia

NOVEMBER 5, 2017

An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. I enjoy listening via podcast, and find that host Marc Fennell occasionally has mainstream media guests. Download This Show. In its announcement, nine.com.au

Media 76

Media Journalism Radio Print 76

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. It’s not just the earned media specialists that think this. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

MARCH 18, 2017

1) People buy from brands they follow on social media. There’s a correlation between purchase decisions and followers on social media. That’s my takeaway from Beki Winchel ’s piece for the PR Daily titled Poll: Consumers more likely to buy from brands they follow online. Good value for money.

Corporate 65

Corporate Reputation Brand Branding 65

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. 5) The CMO role in the 4Ps may be changing. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. percent in 2017, hitting $83 billion.”

Media 57

Media Advertising Advertising Measurement 57

Critical Mention

SEPTEMBER 9, 2018

And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Beyond PR

SEPTEMBER 26, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Journalists get frustrated with PR Professionals.

Journalism 63

Journalism Social Media Study Comparison 63

PR 20/20

DECEMBER 29, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication keystone for more than one generation. billion have social media accounts. The likelihood that your audiences are on social media has never been higher.

Small Business 51

Small Business Social Media Employee Tools 51

PR in High Definition

NOVEMBER 17, 2017

Claims – such as Hilary Clinton having a 69% disapproval rate among veterans- circulated around the social network, influencing voters. As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. Take action, don’t just talk.

Policies 72

Policies Facebook Advertising Advertising 72

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Consumers are more willing to trust peer reviews or recommendations than a company. Measurable.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

MARCH 27, 2018

They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. These companies have access to direct consumer insights that strengthen their brand voices thanks to their strong ambassador programs. I really liked it. great instructor.

Fashion 73

Fashion Instagram Enterprise Brand 73

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 64

Internal International Data Media 64