Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. As of late August 2014, the Analytics’ platform has been available to all users. Check out his blog post for more on how to do so. Amanda Grinavich.

Analytics 163

Analytics Twitter How To Social Media 163

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

NewsWhip

MARCH 15, 2024

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. How to Boost your Content Reach with Social Media. How Twitter Beats Google to the Answer. How to Use Social Media to Recruit Top Candidates. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. Cheers and happy reading! .

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. The PESO model involves measuring and analyzing your results. That’s so sweet!

How To 120

How To Software Analytics Google 120

Cision

OCTOBER 6, 2016

I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

MAY 8, 2017

That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

Social Media 140

Social Media Strategy Pinterest Media 140

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. To reach these folks, you’ll need to learn how to get your point across is 60 seconds. Writers measure copy in words, inches or pages. The rest spend one to five minutes.

Guidelines 150

Guidelines Survey Google Study 150

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. How to measure the quality of your audience”. How to Use Analytics to Build Your 2015 Marketing Plan”. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year.

Trends 104

Trends Social Media Analytics Media 104

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. in July 2014: 61 comments. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Indeed a once a year dipstick measure seems rather old-fashioned in today’s interconnected, fast-moving world, despite its longitudinal value as a tracking measure.

Employee 77

Employee How To Internal International 77

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand. Image credit: Pixabay.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Expectations of key audiences – and how to meet these expectations.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Barokas

JANUARY 19, 2018

Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook. That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. Use Appropriate Hashtags.

Instagram 84

Instagram Facebook How To Travel 84

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! PR Measurement – What to Measure.

Measurement 86

Measurement Case Study Twitter Google 86

Shift Communications

DECEMBER 15, 2014

From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency.

Analytics 106

Analytics Training Data Google 106

Deirdre Breakenridge

OCTOBER 16, 2014

I wanted to understand what was important to my journalist “friends” and needed to see how they reported on matters that affected our clients. Fast forward to 2014, data fuels their stories today. At first, I labeled our new measurement practice, the “ Master of the Metrics.” It’s not someone else’s job anymore.

Big Data 250

Big Data Data Education Internal 250

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Here are some of the highlights from the white paper: How to Get Started. Be sure to measure your content’s performance to produce more of the top performing content and less of the underperforming stuff.

B2C 120

B2C Content Marketing B2B Mobile 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Melissa Agnes

AUGUST 7, 2014

The 2014 World Cup and the protests in Brazil. However, one of the points I made in the podcast with Melissa is the growing obstacle some professors face when teaching crisis communications – and that is how to balance both practice and research principles in the classroom. Malaysian Airlines (twice). US Airways.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Cision

AUGUST 10, 2015

According a 2014 study by Proskauer, 36 percent of employers actively block access to social media sites, a number that has increased by 7 percent from the previous year. Want to learn how to turn your employees into brand advocates on social media? Want more tips on how to activate employees on social media?

Training 120

Training Employee Social Media Company 120

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. PR Measurement Lessons from Election Day. How To Start a Riot With Social Media. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. The Best Political Ad Ever.

Customer Service 68

Customer Service Social Media Resources Government 68

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

MARCH 21, 2017

There are other important measures to employ at the first signs of negative press as well. And if you don’t have one, consider how to build it. Less defensive or more thoughtful companies and their CEOs handle a setback with equanimity, and they move on to proactive measures, letting their actions speak for the brand.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Bad Pitch Blog

DECEMBER 31, 2013

This one''s from a sales person and it makes us look forward to 2014. >>> As we look ahead to 2014, we know we offer one of the best ways of handling that THING that always occurs at the end of the year. 1) Vague: Our salesperson knows how to structure a pitch. Thanks for reading and here''s to an amazing 2014.

Pitching 60

Pitching Leadership Measurement Company 60

Cision

SEPTEMBER 19, 2016

Facebook purchased WhatsApp in 2014 for $19 billion dollars and many of the advanced features of Facebook Messenger were pioneered by WhatsApp. Get started by downloading The 9-Step Guide to Measuring Social ROI. Accurately measure the ROI of your social efforts. End-to-end encryption. Simple, straightforward user interface.

Skype 120

Skype Facebook Customer Service Google 120

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Why wouldn’t they? Video content creation is a powerful way to connect, engage and inspire audiences. Want to see the webinar yourself?

Video 120

Video YouTube Content Marketing Film 120

Waxing UnLyrical

DECEMBER 1, 2014

First read this post I wrote not that long ago on how to blueprint your social PR strategy. Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Then go fill out that calendar. Thank you!!!

Resources 69

Resources Nonprofit Measurement Creativity 69