Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. How others within the industry are using social media and how it’s working for them.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Cision

MAY 29, 2017

billion in 2014 to 2.17 Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Shift Communications

DECEMBER 15, 2014

From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Start here….

Analytics 106

Analytics Training Data Google 106

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

How To Spot The Most Dangerous Reputation Threats. Here are the most common reputation threats and how to anticipate them. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “How can you be perceived as offering value? Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

SEPTEMBER 19, 2016

Facebook purchased WhatsApp in 2014 for $19 billion dollars and many of the advanced features of Facebook Messenger were pioneered by WhatsApp. Get started by downloading The 9-Step Guide to Measuring Social ROI. Accurately measure the ROI of your social efforts. End-to-end encryption. Simple, straightforward user interface.

Skype 120

Skype Facebook Customer Service Google 120

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. By my calculation, that’s 25 per cent less salary for work of equal value.

Study 99

Study Measurement Survey Education 99

Sword and the Script

OCTOBER 6, 2020

It was popularizing attribution measurement in PR. In early 2014, a private equity firm announced plans to acquire Cision for $120 million, which at the time was publicly traded on the Swedish Stock Exchange. This page is designed to help you understand how to get mentioned here. >>> Try our services.

Software 176

Software SEO Company Tools 176

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. AI will recommend who to engage with and how to best connect with them in the most human manner!

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

MAY 30, 2017

billion in 2014 to 2.17 Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. How to Manage an Internal Crisis Without Losing Your Mind. How the ALS Ice Bucket Challenge Could Change Fundraising Forever. How to Build a Retail Social Media Campaign. How To Write LinkedIn Messages That Actually Get Read. 2014 Edition.

Case Study 49

Case Study Retail Resources Twitter 49

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more.

Marketing 52

Marketing Analytics eBook System 52

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. How to create a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Doctor Spin

JANUARY 16, 2024

Dead of Winter (Short Film, 2014). Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. It’s set in a small town where residents must discover who among them is a werewolf. 10 Silfwer, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Rather than launch a social media center of excellence where know-how is concentrated, they opted to build a social business at all levels of the enterprise through social media education for employees.

Social Media 96

Social Media Privacy Media Training 96

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. There are 25 chapters in the book.

Communications 63

Communications Healthcare Print Community 63

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. Those two companies – former rivals and among the biggest in the market – merged in 2014. What do they do?

Marketing 64

Marketing Pitching Corporate Tools 64

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. What are the goals of my internal stakeholders? Start by solving a problem.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. My answer was nice, but internally I was seething. It’s not the word; it’s how it’s used. Click to Tweet.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. One of those was Ron Fisher , who taught me a lot about how to be a senior business person. In 2014 we did 13 different conferences; in 2015 we did three. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111