Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014.

Communications 94

Communications Internal International Travel 94

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. The year was an incredible one!

Communications 138

Communications Training Mobile Employee 138

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Knowing that communication has no borders and boundaries. Understanding diverse environments internally and externally.

Big Data 250

Big Data Data Education Internal 250

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics.

Conference 150

Conference Training Healthcare Policies 150

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab.

Company 105

Company Marketing Education Data 105

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. The word fringe means “the edge, the margin, the outskirts.”

Community 40

Community Print Twitter Creativity 40

Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Goals, channels and metrics for internal comms.

Survey 81

Survey Corporate Communications Financial 81

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Reputation Us

NOVEMBER 3, 2019

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself. Enter the CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. As the company continues to expand internationally, Kayla’s role communicating to audiences around the world is growing right along with it. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. In early 2014, a private equity firm announced plans to acquire Cision for $120 million, which at the time was publicly traded on the Swedish Stock Exchange. Try our services.

Software 176

Software SEO Company Tools 176

Practical Law Construction

JANUARY 11, 2021

This post is the first part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. As a whole, the construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022.

Construction 52

Construction Internal International Financial 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Marketing 1.75

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. However, having a wide array of PR study offers more options in the competitive job market for new graduates. Many PR students minor in related fields like marketing or advertising. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Wadds Inc.

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities.

Publicity 72

Publicity Ethics Training Education 72

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

PR Conversations

JULY 30, 2014

Anne Bernays visits Edward Bernays First College of Communication Management in Croatia. PR Conversations asked Adrian Beljo, Head of the Centre for International Cooperation about the College and the use of Bernays’ name. To this end we have established partnerships with over 50 PR and marketing agencies, and media companies.

Communications 104

Communications Education Study Fashion 104

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. There is little doubt Cision is the dominant player in the market today.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. I’ve seen this mashup among products on review sites among other vertical markets. Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Be sure to include members of your communication, marketing, HR and legal teams. having the same core provider). in August).

Reputation 60

Reputation Communications Financial Internal 60

Stephen Waddington

MAY 31, 2018

He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. Since 2014 Matty has worked for Super Cat PR , a music marketing agency. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community.

Local 60

Local Agency Corporate Internal 60

Stuart Bruce

DECEMBER 29, 2014

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most.

Ethics 96

Ethics Local Blogging Internal 96

MaccaPR

MARCH 14, 2016

At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing. What follows is the first of a two-part dive into Addicks’ lessons for brand marketers. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To

Brand 48

Brand Branding Advertising Advertising 48

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. There are different ways in which crisis communication can be performed. So where do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. A double major in Mass Communication-Public Relations and Political Science, she blends those two loves skillfully and with a sense of purpose.

Sports 0

Sports Leadership Internal International 0

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? They are speaking on our behalf.

Sports 68

Sports Education Construction Television 68

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. These 15 skills will keep you marketable.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. So what else is new?

Conference 40

Conference Hotels Internal International 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. There are examples offline and online in almost every market. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. I aim to publish it on the first Tuesday of every month.

Software 104

Software Analysis Data Tools 104

Solo PR Pro

OCTOBER 6, 2015

According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs. Local client base (versus regional, national or international) – local client base associated with lower rate. Limitations of local client base.

Survey 40

Survey Report Local Data 40