Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Former role: Senior director-content marketing, Fast Horse. Former role: Senior digital marketing manager, Sleep Number. Take a peek–and let me know who you would add.

Social Media 60

Social Media Media Airlines Local 60

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. Rebecca DeLuca , MS PR candidate at Boston University, is PRLab’s Director of Integrated Marketing. A Guest Post By Rebecca DeLuca. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Deirdre Breakenridge

MAY 1, 2019

Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. What’s the job outlook feel like right now for PR and communications graduates and pros? You’re in Chicago, a major agency, corporate and non-profit center. About #PRStudChat. Is PR Right for me? ” About Spin Sucks.

Publicity 202

Publicity Community Blogging Twitter 202

Offleash

NOVEMBER 1, 2023

Last year, Offleash launched a new integrated marketing arm to reflect the expanding needs of our largest clients and to partner more closely with CMOs. Our team puts companies on the map and has launched dozens of tech startups from stealth including Snowflake in 2014. We’ve been proud to help disruptors make their mark.

Skype 122

Skype LinkedIn Media Training Agency 122

Deirdre Breakenridge

AUGUST 9, 2017

Please join the #PRStudChat community on August 16, at 8:30 P.M., Brendan Smith is currently studying marketing at West Chester University – College of Business & Public Management. Brendan graduated from Saint Peter’s Preparatory high school in 2014 and plans to graduate West Chester University in 2018.

Internal 170

Internal International System Financial 170

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Influencer marketing and PR Why is influencer marketing important for PR professionals?

Marketing 94

Marketing Television Instagram Case Study 94

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Contently - Strategy

APRIL 10, 2019

In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. Johansson believes marketers working with controversial products , or products with negative connotations, do themselves a disservice by ignoring what target consumers are talking about. Marketing a dangerously misunderstood product.

Company 105

Company Marketing Education Data 105

Doctor Spin

JANUARY 5, 2024

In marketing, the use of “marketing personas” is commonplace. As in most marketing-related things, these personas are mostly derived from demographic generalisations. In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. We can use personas in PR, too.

How To 52

How To eBook Corporate Groups 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. The word fringe means “the edge, the margin, the outskirts.”

Community 40

Community Print Twitter Creativity 40

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 24, 2018

The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Here are several financial and investment analogies and the relationship to content marketing.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Deirdre Breakenridge

JANUARY 13, 2015

This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1]

Conference 150

Conference Training Healthcare Policies 150

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. Thank you for your continued support of the employee-owners of SHIFT Communications.

Communications 138

Communications Training Mobile Employee 138

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Happy New Year!

Resources 92

Resources Web LinkedIn Google 92

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

Rock the Status Quo

DECEMBER 23, 2014

Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! I’m so grateful for the growth, and all of the wonderful support you have all given me in 2014. THANK YOU x 100.

eBook 172

eBook Pitching How To Media 172

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. All jokes aside, Wikipedia does have a distinct influence on the business community.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap. In case you never noticed, moms generally handle PR duties for families.

Corporate 195

Corporate Training Reputation Media Training 195

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

SEPTEMBER 14, 2017

We launched in 2014 and graduated from 500 Startups Batch 13 in Mountain View, CA. I filmed a video explaining a bit more about the book idea, worked with a designer to create a book cover, and conducted research on the potential market. “Authors have used Publishizer to earn over $1 million in funds. I’d love to hear from you!

Writing 0

Writing Travel Film Creativity 0

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. What’s different, what’s new, what should we be doing?

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95

Agency Trends Marketing Survey 95

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Architects. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

NewsWhip

FEBRUARY 19, 2020

This new position would help review Prada’s US designs before they are sold or marketed in any way. It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. Most engaged stories covering diversity trainings in 2019. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

PRSay

OCTOBER 12, 2020

29 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Garrett will discuss what the science community knows about COVID-19 and how PR professionals can communicate factual information in a chaotic media environment. In her Oct.

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Viral Interviews Travel Government 157

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

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Content Marketing Case Study Marketing Conference 67