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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

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Behind-The-Scenes: The Life of a Summer Intern

Deirdre Breakenridge

With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. Please join the #PRStudChat community on August 16, at 8:30 P.M.,

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Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. While this may seem a little odd or atypical, in the SHIFT community, it is quite the norm.

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In Memoriam: Patrick Pollino, APR, Fellow PRSA

PRSay

Pollino chaired the 1998 PRSA International Conference (today known as ICON) in Boston. He also revealed what he loved most about the PR profession: “There’s satisfaction that’s derived from knowing that your actions can make a difference in how the organization you work for is perceived by stakeholders both internally and externally.”

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The Myth Of The Social CEO

ImPRessions - Crenshaw Communications

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. It’s a tall order.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.