Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. Is your PR agency bringing new ideas to the table? However, a new YouGov study may suggest you can buy credibility. “In

Advertising 62

Advertising Advertising Print Study 62

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. Retrieved September 2, 2014. References.

Education 100

Education Government Crisis Management Crisis 100

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). But it is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 2,938 crore (~$473.8M) by the end of 2014.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

MaccaPR

FEBRUARY 11, 2016

Emceed by agency president Paul Maccabee and co-sponsored with the Minnesota chapter of the International Association of Business Communicators, our conversation focused on the power of brands to change the world. The first TV spot was a major win for Cheerios and led to a 2014 Super Bowl spot. Love Has No Labels" - Ad Council.

Brand 48

Brand Branding Marketing Film 48

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). It’s worth noting I wrote a fairly extensive piece about Rainbow Play Systems in 2014, several years before Killing Marketing was published: Marketing as a Bona Fide Profit Center. Give our services a try.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” She encourages everyone to have a print edition alongside Merriam Webster’s. #11 2 Kathi Kruse. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Hoffman Agency

FEBRUARY 28, 2020

Fast forward 10 years, and 2014’s debut LEGO Movie launched and raked in nearly $70m in its opening weekend. Let’s set up a T-shirt printing department. .: An event forces the main character to change their ways and often become a better person. LEGO has previously had a habit of identifying an opportunity and doing it themselves.

Retail 36

Retail Print Financial Examples 36

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Web 40

Web Retail Twitter Print 40

PR Conversations

APRIL 24, 2018

José Manuel Velasco is an executive coach and communication consultant, a member of the advisory board of the Latino American leading PR agency Llorente & Cuenca (and is its coaching practice lead), and serves as senior advisor of Thinking Heads. Language creates reality, so really all we can manage are our conversations.

Journalism 79

Journalism Ethics Film Construction 79

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. As the managing director of an eight-strong agency I would have liked to have been invited to be on the advisory panel that helps to decide what to do next because I have strong opinions on this.

Journalism 28

Journalism Print Industry Leadership 28

Sword and the Script

JULY 28, 2020

Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. In 2013 it shuttered after 30 years.

Content Marketing 111

Content Marketing Marketing B2B Advertising 111

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I H: What about the print quality? Hold on a Minute. What book? #1 E: Why do people look down their noses at it?

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

APRIL 24, 2018

The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. In what seemed out of the blue to many readers, the publication announced it would shutter in 2014.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

DECEMBER 30, 2016

All 160 episodes since July 2014. Hot off the printed press. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Jab Jab, right hook. The man’s crushing it. I don’t know what’s more impressive. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago. billion in cash earlier this year.

Creativity 120

Creativity Retail Social Media Print 120

Sword and the Script

DECEMBER 12, 2017

Lou Hoffman | The Hoffman Agency. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. 9) Crisis management grows exponentially.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Shift Communications

APRIL 21, 2015

Geoffrey Moore himself, the creator of Crossing the Chasm, spoke about this being the year for Big Data in his talk at Strata 2014 about one year ago. This is particularly true for smart machines, IoT, 3D printing and wearables.”. If Gartner is right, marketers will be driven right alongside the rest of the business. Derek Lyons.

Data 60

Data B2B Big Data Marketing 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Social Media 48

Social Media Marketing Media YouTube 48

PRSay

MAY 5, 2016

The process continued leading up to, during, and following the 2014 Winter Games in Sochi, and since then, has transitioned to the proactive outreach and execution stage of our strategic PR efforts for Rio 2016.

Sports 60

Sports Pitching Print Local 60