Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content.

B2B 120

B2B Customer Service Software Technology 120

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Burrelles Fresh Ideas

JULY 17, 2023

A 2014 study on media usage and ad exposure revealed a typical adult’s daily media consumption was nearly 10 hours. In addition to comprehensive media monitoring services, Burrelles offers access to an immense global database of print, online, and broadcast journalists, influencers, bloggers, freelancers and analysts.

Pitching 54

Pitching Media Media Relations Writing 54

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. In 2014, we published an updated study. Make sure yours are easy to find.

Study 40

Study Retail Print Survey 40

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. More recently, fake news has laid the groundwork for a new-found trust in advertising.

Advertising 62

Advertising Advertising Print Study 62

Ishmael's Corner

FEBRUARY 18, 2015

Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. If a company makes software for shipping packages, and the same company wants a paid ad to appear for the term [online shipping software], the mere action of clicking on the ad qualifies the person as a sales prospect.

SEO 60

SEO Software Advertising Advertising 60

Stephen Waddington

MAY 8, 2018

However a project in 2014 to promote the sharing of patient data with information from hospital, registries and prescribing databases aimed at providing better care, commissions and research was shelved after a media backlash. Management must listen and engage in these conversations in order to learn and avoid reputational damage. #8

Communications 63

Communications Healthcare Print Community 63

Cision

JULY 14, 2016

We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). Not just social.

Advertising 120

Advertising Advertising Facebook B2C 120

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). It’s worth noting I wrote a fairly extensive piece about Rainbow Play Systems in 2014, several years before Killing Marketing was published: Marketing as a Bona Fide Profit Center.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Melissa Agnes

OCTOBER 16, 2014

It seems so long ago that I was at EMI and working on my Masters (Confidential personal correspondence, 2014) 2. 1 (Printed in Wikipedia, “Lorne M. Retrieved September 2, 2014. I never knew I would have so much experience in such a short amount of time. Now we leave it to you. References. Retrieved 2009-11-07.

Education 100

Education Government Crisis Management Crisis 100

Waxing UnLyrical

DECEMBER 11, 2013

2,938 crore (~$473.8M) by the end of 2014. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 Ad spending on social media has shot up from Rs.94 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Hoffman Agency

FEBRUARY 28, 2020

Fast forward 10 years, and 2014’s debut LEGO Movie launched and raked in nearly $70m in its opening weekend. Let’s set up a T-shirt printing department. .: An event forces the main character to change their ways and often become a better person. LEGO has previously had a habit of identifying an opportunity and doing it themselves.

Retail 36

Retail Print Financial Examples 36

Maxim Behar

JANUARY 3, 2021

It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

MaccaPR

FEBRUARY 11, 2016

The first TV spot was a major win for Cheerios and led to a 2014 Super Bowl spot. From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 His ideas and perspectives are as valuable now as when he published his first edition more than 7 years ago. 2 Kathi Kruse. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 44

Journalism Print Industry Leadership 44

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. It truly is an exciting time to be a story teller in today’s media landscape as there is no limit to the news cycle now and it continues to evolve each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. Here I would like to mention that a brilliant example of these changes in Bulgaria is "24 hours" - the first newspaper to realize that the online language has nothing to do with the language of the print media.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Martin is a member of the South by Southwest Interactive Advisory Board and a 2014 mentor; is chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto.

Mobile 40

Mobile Film Media Training Video 40

PR Conversations

APRIL 24, 2018

Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 28

Journalism Print Industry Leadership 28

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Flatiron Communications

DECEMBER 14, 2015

Mr. Roberts was up first and chose to use his presentation time to showcase Comcast’s new (since November 2014 ) X1 Guide, “the industry’s first voice-guided TV interface:” “We’re at 10 million boxes and deploying 40 thousand a day.” Comcast CEO Brian Roberts.

Television 28

Television Newspapers Conference Retail 28

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.”

Newspapers 28

Newspapers Film Journalism Web 28

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. From an industry perspective, my most-valued confidences were artist disclosures about how much they valued (or not) various print and online theatre publications. The social Fringe community. 100% of the ticket price is returned to artists.

Community 40

Community Print Twitter Creativity 40

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JULY 28, 2020

Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Contently - Strategy

MAY 7, 2020

One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. I often cite SugarString , a controversial tech news site started by Verizon in 2014. You may not have Keanu Reeves as an influencer, but there are plenty of roundup posts that list successful content case studies.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I H: What about the print quality? Hold on a Minute. What book? #1 E: Why do people look down their noses at it?

Writing 83

Writing Google Blogging Exercises 83

Cision

SEPTEMBER 16, 2016

The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. We are not print; we do things no print magazine can. We receive hundreds every day so this is the best way to make contact and if it is of interest we will come back to you!

Pitching 120

Pitching Print Video YouTube 120