2014 Advertising Agency Print 
Cision
APRIL 5, 2016
According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.
Sword and the Script
APRIL 1, 2017
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. 1) In advertising, we trust.
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ISEBOX
MAY 16, 2016
She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. How could a little “like” trigger such a harsh response from the agency? This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia.
Maxim Behar
NOVEMBER 23, 2020
We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab. Well, for sure.
Ishmael's Corner
FEBRUARY 18, 2015
Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. Now compare securing media coverage to creating an advertisement.
Cision
JULY 14, 2016
After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. What do you have planned for them?
Waxing UnLyrical
DECEMBER 11, 2013
Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. 94 crore (~ $15.1M) in FY 2012 to Rs.300
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