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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. Retrieved September 2, 2014.

Education 270
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Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. What drew you to the PR industry?

Travel 120
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PR and SEO. No Longer a Match Made in Hell.

Ishmael's Corner

Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. There’s a reason advertising agencies aren’t in the PR business and PR agencies stay away from traditional advertising. Now compare securing media coverage to creating an advertisement.

SEO 60
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Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. Is your PR agency bringing new ideas to the table? However, a new YouGov study may suggest you can buy credibility. “In

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? Well, for sure.