2014 Agency Community Print 
Sword and the Script
JULY 28, 2020
Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. In 2013 it shuttered after 30 years.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. ”) But it’s tough to achieve scale without paid tools and tactics.
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Stephen Waddington
DECEMBER 5, 2018
Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.
Sword and the Script
DECEMBER 12, 2017
Lou Hoffman | The Hoffman Agency. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. 9) Crisis management grows exponentially.
Sword and the Script
APRIL 24, 2018
The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. In what seemed out of the blue to many readers, the publication announced it would shutter in 2014.
Communications Conversations
MAY 30, 2018
“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.
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