Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 141

Study Media Relations Media Measurement 141

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Influencer.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Rock the Status Quo

AUGUST 1, 2014

THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We make software that helps eCommerce stores advertise and retarget to people on Facebook. I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Social media advertising is useless (or is it?). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Brand influence is born in a community. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

Cision

AUGUST 3, 2015

BI Intelligence (@BIIntelligence) April 4, 2014. From a brand and communications standpoint there is opportunity to build a community on Snapchat, and to share content and to interact in a variety of different ways. Snapchat Demographics: 70% female, 71% <25 y/o, and 62% earn <$50k/year, by @ballve https://t.co/lwUhd3QsKO

Mobile 120

Mobile Advertising Advertising Facebook 120

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Part of our online strategy included advertising on Twitter. That’s right.

Case Study 28

Case Study Study Twitter Advertising 28

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. Many PR students minor in related fields like marketing or advertising. So, what does it take to get into this exciting profession? USC’s rates are the same for in-state and out-of-state students.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Rock the Status Quo

MARCH 2, 2015

The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? Is anyone surprised?

Google 100

Google Pinterest Media Social Media 100

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?

Measurement 72

Measurement B2B Community LinkedIn 72

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

Waxing UnLyrical

MARCH 30, 2015

Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. What do you do to get your community buzzing? Winning the Marketing Battle Between Help and Hype.

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. Host a customer appreciation event with personalised gifts and special deals. Business Plus.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. However, some sites may be open to guest posts even if they don’t advertise. One practice sits squarely in Google’s gray area: guest posting sites. Look for the same quality signals listed above.

Analysis 90

Analysis SEO Guidelines Google 90

Tough Sledding

JANUARY 12, 2015

Because once the wall between advertising and journalism is breached, there’s no going back. BTW, this story — first published on October 20, 2014 — appeared under yesterday’s “Latest Stories” heading. And it has me wondering why communicators have to be so sneaky.

Newspapers 28

Newspapers Journalism Local Advertising 28

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

MaccaPR

JUNE 16, 2016

The result is a physician-only social platform built on a foundation of professional networking, continuing medical education (CME), community building and improving patient care. Sponsored Content : Through DocNews , companies can sponsor clinical content in the form of native advertisements that appear in a members’ news streams.

Social Media 48

Social Media Healthcare Marketing Media 48

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. This isn’t a reflexive reaction either. 2) Case Study: The Dojo American Karate Centers.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. These are concepts that only quite recently we have begun to fathom in our PR body of knowledge. So what else is new?

Conference 40

Conference Hotels Internal International 40

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014. Should PR be tied to sales?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. And her rock star tendencies don’t stop there.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. My point is that they (still) have killer content, yet the behavior of their audience has changed. For example, take these two posts by Mark Schaefer , indisputably an A-lister.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

JULY 28, 2020

Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

Rock the Status Quo

JULY 30, 2014

Even AVEs (advertising equivalencies). Corbett (@gerardcorbett) July 10, 2014 And important to understand not only *what* to measure, but *why*. Louis (@IABCstl) July 10, 2014 Q: You often talk about measuring outputs, outtakes & outcomes as PR metrics. You can also post your questions here for the community.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria.

Pinterest 120

Pinterest Banking Mobile Trends 120