Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. 25 in DC) rather eagerly.

Community 79

Community Nonprofit Twitter Measurement 79

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts.

Report 102

Report Publicity Marketing Pitching 102

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Often, people share photos and reviews they’ve created about your brand online.

Airlines 120

Airlines Storytelling Local Travel 120

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Notified said it can now monitor brand mentions on TikTok.

SEO 133

SEO Content Marketing Marketing Software 133

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The brand controls over two-thirds of the market. View this post on Instagram. "There

Company 105

Company Marketing Education Data 105

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Still, the cause-related conversations stimulate significant audience engagement and overall support for the brand.

Consumer 65

Consumer Retail Community Company 65

Waxing UnLyrical

JUNE 28, 2013

but did you enhance brand. John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I am accountable to enhance strengths, and address opportunities.

Measurement 103

Measurement Corporate Survey Viral 103

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent, up from 59.3

Television 72

Television Education Groups Community 72

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Branding 98

Branding Brand Policies System 98

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As

Strategy 52

Strategy Case Study Marketing Energy 52

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts! Brand engagement. But what do these numbers mean for your organization? Sales leads.

Social Media 82

Social Media Media YouTube Film 82

Mark My Words

FEBRUARY 22, 2021

The Sun MORE celebrities than you can shake a lipstick at are cashing in on their famous faces by launching their own beauty brands. Brand expert Mark ­Borkowski warns celebs: “Fans are buying into the idea they could also look like you. In 2014, the brand was bought by German firm Henkel. But it’s difficult to sustain.

Branding 60

Branding Brand Report Industry 60

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As

Strategy 40

Strategy Case Study Marketing Energy 40

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes.

B2B 60

B2B Marketing Enterprise Community 60

Shift Communications

JANUARY 12, 2017

Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. Not only do they help increase brand awareness for a company on social media, but they provide your client with invaluable access to the public.

Strategy 60

Strategy Publicity Media Relations Social Media 60

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Source: Neilsen , 2013). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Mark My Words

MARCH 29, 2021

Now people desire to give back and give back support to the community.” Yet as Alexi Robichaux, who co-founded BetterUp in 2013, points out, Harry does bring a unique perspective. “He The impact of generating more connections to his brand is an ongoing struggle for him.

Corporate 60

Corporate Interviews Community Newspapers 60

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. Being kind is a long-term investment in your brand. Show me the money! This falls somewhere between the stick and the carrot. [

Leadership 71

Leadership Employee Reputation Hotels 71

wiredPRworks

DECEMBER 14, 2015

More than just an online resume, your LinkedIn profile connects you to the virtual marketplace of the business world, Barbara says, “With over 400 million members, LinkedIn offers a high-performance personal branding platform you activate, design and manage. In 2013, Nokia selected Barbara as one of two U.S.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

prTini

AUGUST 12, 2016

When is it okay for a brand to join a social conversation? Is there some kind of litmus test for brands to determine when and how their commentary might be appropriate and useful, or whether jumping into the dialogue could be harmful—to the brand, or to others? But when brands joined in the conversation, things got tricky.

Local 28

Local Community Branding Brand 28

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

Communications Conversations

APRIL 18, 2019

It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. That seems to be your tagline–or at the very least, a brand theme. This would be a great way to bring the Castle Danger brand to life in a new way. Really have fun with it.

Social Media 76

Social Media Instagram Media Marketing 76

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Waxing UnLyrical

DECEMBER 22, 2014

Give Your Brand A New Year Makeover. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. So… have a peaceful and blessed holiday season!

Web 73

Web Creativity Blogging LinkedIn 73

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. If a publication puts your logo on its site without mentioning the brand name, you may never see it. PR tech mentions.

Technology 81

Technology Company Analytics Writing 81

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online.

Strategy 40

Strategy LinkedIn Social Media Reputation 40