Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

PRSay

MARCH 22, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

How To 150

How To Employee Leadership Nonprofit 150

PRSay

SEPTEMBER 15, 2020

This year, I decided to pursue the PRSA National Board after serving in a variety of capacities with the Richmond Chapter for 13 years, including serving as PRSA Richmond Chapter president in 2012 and serving as president of our 501(c)3 Richmond Public Relations Foundation. What’s top of mind now in the Richmond PR community? .

Meeting 151

Meeting Leadership Community System 151

PRSay

MARCH 21, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

How To 120

How To Employee Leadership Nonprofit 120

PR Job Coach

NOVEMBER 26, 2020

International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. He was Chair and Chief Executive Officer of the Public Relations Society of America (PRSA) in 2012, a member of its College of Fellows, served on its board for eight years and joined PRSA as a PRSSA member in 1974.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR for Anyone

FEBRUARY 14, 2024

Rachel was the sole author of the petition, and her efforts resulted in the establishment of Middleburg, Virginia, as an AVA in 2012, further solidifying the region’s importance in the wine world. Rachel’s goal was more than learning about wine—it was also about building a successful brand.

Study 130

Study Travel Film Industry 130

Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. Evaluate if there is a real opportunity.

How To 110

How To Internal International Pitching 110

Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. The press will look beyond initiatives and internal communications. Non-financial reporting is important for listed and non-listed companies worldwide. In the U.S., it is even higher at 33%. Be prepared to back up your claims with figures.

Financial 52

Financial Government Storytelling System 52

Polaris

NOVEMBER 20, 2014

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. The video quickly went viral, racking up over 1 million views the first day alone.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PRSay

AUGUST 13, 2020

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 187

System Public Affairs Employee Nonprofit 187

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Brand Branding Trends 120

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Internal International 48

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). And if that’s true, then you need to ensure your use of that medium matches customer expectations which typically means being honest, transparent and consistent. Can the ship be righted?

Social Media 149

Social Media Marketing Media Facebook 149

Ishmael's Corner

AUGUST 26, 2014

In a video published back in October 2012 he said that “really high-quality guest posting is worthwhile” though he mutters the three-word caveat “in some cases” (appears in sec 20 in video below). A second technique involves including internal links in the guest posts. Here’s what I mean.

Blogging 121

Blogging Analysis SEO Enterprise 121

Deirdre Breakenridge

FEBRUARY 12, 2015

However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world. The best thing about having interns is that they will simply do what you ask for relatively cheap.

Tools 150

Tools Agency Instagram Groups 150

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 97

Social Media Conference Media Corporate 97

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. It’s like telling Gordon Ramsey when to flip the burgers.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Stephen Waddington

MAY 4, 2019

Black Lives Matter is an international movement which began within the African American community. It began with the use of the hashtag #BlackLivesMatter after the acquittal of George Zimmerman for the fatal shooting of African American teenager Trayvon Martin in February 2012. It’s a point well made.

Privacy 72

Privacy Web Facebook Film 72

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

Ishmael's Corner

APRIL 12, 2015

This loaded firearm was discovered in a carry-on handbag at the Milwaukee General Mitchell International Airport (MKE). This inert hand grenade was discovered last Thursday in a carry-on bag at #NewOrleans ( #MSY ) International Airport. While traveling can be a bear at times, bear repellent IS prohibited in the cabin of an aircraft.

Storytelling 60

Storytelling Instagram Transportation Travel 60

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

JANUARY 3, 2018

I gave this book two thumbs up in a review in December 2012. The interviews with business leaders are eye-opening. I was fascinated with the story about Issy Sharp and how he was able to take a different approach expanding the Four Seasons Hotel internationally. Then, there’s A.G. Fred does it again with The Agony of Decision.

Crisis 0

Crisis Journalism Hotels Case Study 0

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Communicators have an obligation to also tell the truth internally and manage expectations. When I started searching around for what this message was really about: SlideShare was being sold. Four years later, LinkedIn was in turn, acquired by Microsoft. Unfortunately, that is often lacking.”

Ethics 99

Ethics Communications Survey Public Affairs 99

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We need to educate ourselves and ask for feedback internally and externally. The importance of elephant-whispering. We like to think that human beings are rational thinkers.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

NOVEMBER 8, 2016

That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion.

Strategy 116

Strategy Crisis Marketing B2B 116

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet.

Conference 72

Conference Measurement Google Internal 72

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. From the outside looking in, it sure seems like a long internal political battle, because Google+ didn’t die suddenly, instead, Google let it suffer from a slow decay , picking through its parts for recycling which kept some people guessing.

Google 71

Google Privacy YouTube Data 71

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. b) “ Overcoming obstacles to marketing technology deployment – expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality.”.

Study 113

Study Survey Infographics B2B 113

Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. It was an internal struggle deciding because I felt my heart was in community stories. Pictured with a Freightliner Cascadia Sleeper).

Meeting 81

Meeting Automotive Media Transportation 81

Waxing UnLyrical

DECEMBER 14, 2019

Apparently the last time I actually did the “three words” exercise was 2012 … or, at least, that was the last time I shared them. The visual and metaphor of grounded electricity is also important for me to internalize. If not, please do yourself a favor and hop to it. So here we go. My Three Words for 2020.

Exercises 95

Exercises Analytics Energy Financial 95