Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for marketing to Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon.

Social Media 91

Social Media Media Facebook YouTube 91

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. When It Gets Personal.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands.

Instagram 158

Instagram Publicity How To Social Media 158

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively?

Trends 151

Trends Nonprofit Consumer Newspapers 151

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. Some might chalk up their success to their early adoption of blogging and social media. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. Tie the Brands Together.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. What are the biggest communication challenges facing brands today? Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. How can they overcome them?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Communications Conversations

SEPTEMBER 12, 2017

.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. And, it’s been used (to death) in signage by retailers, restaurants and media. Three reasons: 1 — Brands aren’t conversing. Doesn’t sound like brands want to join any conversations, does it?

Retail 0

Retail Social Media Customer Service Twitter 0

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

Groups 137

Groups Mobile Real Estate Skype 137

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. And influencers were starting to work more closely and frequently with brands in the market. Since it’s 2020 and everything sucks, allow me to take you back to 2015. Facebook was purring along. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down.

Corporate 139

Corporate Blogging Banking Measurement 139

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 112

Conference Communications Storytelling Social Media 112

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Best Wishes,

Conference 72

Conference Construction Travel Meeting 72

Cision

NOVEMBER 10, 2016

It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image.

Data 292

Data Big Data Strategy How To 292

Mark My Words

APRIL 2, 2015

2010’s Cleggomania came on the back of those ‘historic’ leaders debates, a political Weakest Link where the right answer seemed to be “I agree with Nick”. Russell Brand?- The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored.

Television 60

Television Survey Social Media Government 60

5W PR

AUGUST 1, 2019

Still, a company’s brand is typically its most valuable asset and must be treated as such. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. As a PR expert, you’re likely investing considerable time, and money, into your PR campaigns.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

JULY 6, 2019

Everyone needs a fresh start every now and then, and this is no less true for your brand. Your Current Brand Identity Has Turned Negative. One day, you might be the world’s favorite shampoo brand, the next it seems the whole of social media is accusing you of accelerating male pattern baldness.

Television 60

Television Travel Consumer Brand 60

Stephen Waddington

FEBRUARY 19, 2020

Brand promise and purpose The purpose of Skidz is to empower men to lead healthy lifestyles and realise their full potential. Our goal is to disrupt the market for male underwear and become a global brand within three years. As the UK’s next unicorn, we’re taking a big risk by placing our brand and growth in your hands.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

MAY 26, 2017

How do you help brands create communication that inspires action? At Thought Bubble Communications , one of our many strengths is media relations. If they just posted something awesome on social media, like receiving a prestigious reward, we are one of the first to congratulate them! They do business with people.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media. IBIS World, a media research firm, says PR spending in 2010 was $9.73

Advertising 88

Advertising Advertising Television Report 88

Deirdre Breakenridge

APRIL 13, 2015

To see all 5 Media Trends that are affecting how a brand should be presenting its news content download the full report or watch the video of the webinar with Sally Falkow, Wendy Marx and Rebekah Iliff. She was appointed a Senior Fellow for the Society for New Communications Research, a new media think tank based in Palo Alto, in 2006.

Video 150

Video Trends Radio Newspapers 150

Prohibition

JANUARY 31, 2020

In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward 10 years, and even though celebrities still have a role to play, an ‘influencer’ can now refer to anyone who has an established social media following and is considered to have ‘influence’ over their followers.

Marketing 62

Marketing Social Media Engineering Instagram 62

Cision

APRIL 19, 2016

She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward.

Ethics 120

Ethics Consumer Leadership Groups 120

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: Who do you target on social media? We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. sqigXP0Fm2.

Instagram 120

Instagram YouTube Twitter Social Media 120

Deirdre Breakenridge

NOVEMBER 8, 2015

As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible. I tweeted to anyone I thought would be interested in supporting the film. .

Film 150

Film Social Media Video Writing 150

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. by Mark Weiner & Cision “…when companies and brands increase their level of PR spending, there is no observable point of diminishing return. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. Social media listening has become a booming business in the past five years. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68