Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy.
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. The answers to these questions and more in this post from Roger Gallager.
2015 Social Media Predictions
NOVEMBER 26, 2014
Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? I might as well get those social media predictions done. A big brand like Coke, perhaps? Brands will complain. All this?
Top Annoying Social Media Habits to Avoid for PR Professionals
JANUARY 16, 2017
Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. If your employees are all saying the same exact things, showing zero personality, and operating strictly in brand speak, your well-intentioned advocacy and awareness efforts could actually be backfiring. Employees like to be themselves, not brand robots. By Russ Fradin.
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Grab your cup of coffee and let’s discuss what brands should focus on in 2016. We’ll see more brands and businesses adapt to this. By Aaron Lee.
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Take a look at the following three reasons for why you should consider connecting with social media influencers for your next campaign: 1.
Your Social Media Behavior Can Hurt Business
NOVEMBER 10, 2016
Your social media behavior can affect your business. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks.
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends
How the FTC’s New Social Media Guidelines Affect Your Brand
JULY 7, 2015
The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Any time the relationship between brand and influencer is unclear, disclosure is necessary.
Social Media Influencers: The Ultimate Partners for Your Brand
APRIL 25, 2016
Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers. Follow their four recommended steps to implement a social media influencer relations strategy.
Handling Social Media Complainers
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. There is a direct line between social media and corporate reputation.
How To Monitor Social Media Like a Boss
OCTOBER 25, 2016
Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting. Customer Service (Social Care). Prospecting.
Social Media Marketing: Top 100 Influencers and Brands
SEPTEMBER 16, 2015
The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Thus, has begun the development of so many other social networking platforms, all with influencer potential and agendas. Sprout Social.
Are You Really Listening on Social Media?
OCTOBER 15, 2015
Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. From there, you or your social media team can respond appropriately.
How to Create a Social Media Content Calendar
SEPTEMBER 28, 2016
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. And a content calendar is a great way to ensure your social presence is consistent and timely.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? What about earned media? Well I do.
Social Media Use At Work
FEBRUARY 20, 2012
Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks. In contrast, however, when we ask our teams to be socially active online, the lines are different. Is it brand awareness?
10 Ways to Improve Your Social Media Small Talk
JULY 6, 2015
Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Even if we use social media pseudonymously. Send receptive signals; Smile?
Three Social Media Myths
JUNE 15, 2011
During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal. As Rieva says, Remember social media is a two-way street. Three Social Media Myths originally appeared on Spin Sucks on June 15, 2011.
Can Social Media Influencers Replace Your PR Agency?
SEPTEMBER 7, 2016
It’s a controversial question to ask, can social media influencers truly replace your PR agency? The post Can Social Media Influencers Replace Your PR Agency? Comments “Social media influencer” is, by definition, an anomaly. Influence Social Media brand image management can social media influencers replace pr?
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. This violates the stance the FTC has about brands that have full disclosure on marketing materials no matter where it is shared.
Personal Versus Private in PR and Social Media
NOVEMBER 3, 2016
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. The Digital Etiquette Imperative.
Social Media Content Cheat Sheet
The Proactive Report
NOVEMBER 18, 2016
Every blogger or brand has content that could and should be re-purposed for use on social media. Each social platform has its own “language” if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. However, this is not a one-size-fits-all activity. Blog image: . Twitter.
Five Tools for Managing Your Company’s Social Media Profiles
SEPTEMBER 14, 2016
Social media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult. Matt Banner shares five social media tools you can use to manage your business' social media presence. The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks. Related Stories Twelve Productivity Tools for the Digital Marketing Pro Top Seven Chrome Extensions for Social Media Marketers The Downside of Social Media: The Comparison Dragon.
Why Companies Should Be Training All Employees to Use Social Media
AUGUST 10, 2015
While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media? Get the free tip sheet today!
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? The Answer is Obvious. Three Myths and Facts About Using Data in B2B Marketing.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. This is going to become a bigger trend, especially as accounting principles are looking to include brand awareness as part of the balance sheet. Social TV Convergence. Not everyone uses social networks (yet). Social Commerce.
Five Ways to Humanize Your Brand In Social Media
AUGUST 4, 2011
In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. So what does it mean exactly to humanize your brand, and how can you do it a real and natural way? Five Ways to Humanize Your Brand. Know the context.
Infographic: How Journalists Use Social Media in 2016
SEPTEMBER 20, 2016
As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. Get a 360-degree view of the insights you need with Cision’s global media database.
The Top 50 Social Media Influencers on Twitter
AUGUST 26, 2015
As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Our media research team pulled various lists of social media mavens on Twitter using Cision’s proprietary algorithm which looks for contextual relevancy, engagement levels, key terms and reach, among other components. David Armano – @armano. Texas ??Rhode
4 Reasons Your Assistant Shouldn’t Manage Your Social Media
SEPTEMBER 9, 2015
Social media? It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it. Your Brand Reputation Is at Stake. Not to say that your assistant would deliberately sabotage your reputation, but if she’s not trained in managing social media, she could inadvertently cause your brand harm.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. Blog Tracking.
Why Most Local Social Media Management Fails
AUGUST 26, 2015
If you are like most local businesses, you must understand the importance of your social network. As social media continues to grow and more and more businesses are taking part, it still shocks me when I see these major failures time and time again. That’s very exciting for you, but as a business owner you wouldn’t want to be on social media talking about children toys.
How Social Media Can Help You Expand Your Business
MARCH 10, 2016
Social media can help expand your business. Josh Barett reminds us why is important for any business to have a presence on social media. The post How Social Media Can Help You Expand Your Business appeared first on Spin Sucks. Yet, there are many businesses still reluctant to use it.
Social Media Q&A
APRIL 20, 2011
Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. When should a business hire a PR agency to handle digital marketing or social media rather than a more specialized digital agency that specializes in the digital space ? At the time I said, “Sure! The Q&A.
Social Media ROI: What You’re Doing Wrong
AUGUST 24, 2015
When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. You could be sabotaging your brand on social media and not even know it. Neglecting engagement.
Five Best Practices to Automate or Outsource Your Social Media
SEPTEMBER 21, 2015
For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. What I want to do in this post is to explore five ways that companies outsource or automate their social media, but are able to appropriately control their messaging as well. Guess what?
Do These Mistakes Keep You From A Bigger Social Media Budget?
DECEMBER 12, 2016
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. The decade-old dilemma, whether you work for a brand or agency, is a limited budget. Social media has massive power.