Waxing UnLyrical

JANUARY 9, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result.

Measurement 42

Measurement Writing Tourism Blogging 42

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog.

Blogging 93

Blogging Facebook Twitter Measurement 93

PR 20/20

MAY 23, 2017

If we missed you, let us know. We really like Heidi’s “free actionable marketing tips” (via email subscription). We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

JANUARY 18, 2011

It’s really cool. Basically you just upload the images you want, edit their titles, etc., Image: tamra hays via Flickr, CC 2.0 Why not give them to you all at once, you ask, a little miffed? Which means it’s very long. Try the Better Blogroll plugin. Much cleaner than a huge unwieldy list.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. The only way to really understand how it works is to do it yourself. Boy, was it fun! It helps you understand what a journalist feels like when you start receiving completely off-topic pitches.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

FEBRUARY 5, 2011

Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? The use of animals, humor, special effects and celebrities increase memorability, but that alone does not mean an increase in sales, he says. $3 I work in a field related to media.

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Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

DECEMBER 6, 2010

And I try, as much as possible, to let their voices come through; as a result, my editing is usually minimal. Even with the extremely high quality of posts I’m lucky to edit, one really stood out to me last week. You have an idea about how you can and should use each one. It’s about how you’re using them.

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Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Here are a few reasons why I prefer posts like Shonali’s rather than the two I mentioned before. Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Stacy Lukasavitz wrote, “I used to subscribe to this school of thought adamantly, Shonali. Interesting. ’ but ‘why?’

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Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 7, 2011

“Instead, you tried to flatter me when I wanted to make sure I would provide value [which I did, I wanted to make sure it would be useful to a bunch of health care suits] by saying, and I quote from your earlier email, ‘my sense just from seeing all your activity in all the social media forums is that you would have a lot to offer!!’

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Waxing UnLyrical

JANUARY 27, 2011

I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us. If you haven’t read it yet, the background is that I used HARO to source a query for BNET. If you haven’t read it yet, the background is that I used HARO to source a query for BNET.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

DECEMBER 9, 2010

Well, that last part was easy – I had a $350 video camera lying about just waiting to be used by a group of clueless eager-to-learn grad students. Each person would say aloud the word on the iPad screen, and just in case it was inaudible, we recorded our voices on iPhone’s voice memo app to be dubbed later in editing.

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Video Facebook Twitter Viral 87

Waxing UnLyrical

SEPTEMBER 27, 2010

Everything else is “Roger’s&# response and opinion, including the screen grabs he sent to me for use. Is that really your name? However, where I come from, “roger&# can also be used as a verb, and I felt it accurately described what AT&T has been doing to many of its customers over the years. Since he (?)

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Wireless Twitter Writing Measurement 74

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. My initial comment there read: [PR is] about building effective relationships with one’s publics (hence “public relations&# ) and using the tools and tactics du jour to do so. Most PR pros (and firms).

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Facebook Twitter Education Industry 106